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La figura selezionata, dopo un primo periodo di affiancamento si occuperà di:
-Supportare il Responsabile Marketing nello sviluppo e nell'implementazione di strategie di marketing efficaci.
-Condurre ricerche di mercato per identificare le tendenze del settore, le esigenze dei clienti e i competitor.
-Analizzare i dati di mercato per monitorare l'andamento delle campagne e l'efficacia delle strategie.
-Scrivere testi per siti web, blog, social media e materiali promozionali.
-Sviluppare contenuti multimediali come immagini, video e infografiche.
-Gestione dei social media.
-Monitorare le prestazioni dei social media e analizzare i dati.
-Collaborare alla pianificazione e all'implementazione di campagne marketing online e offline.
-Gestire il budget di marketing e monitorare i risultati delle campagne.
-Raccogliere e analizzare dati di marketing per misurare l'efficacia delle campagne e l'andamento del business.
-Creare report dettagliati per presentare i risultati al team marketing e alla direzione aziendale.
-Collaborare nell'organizzazione di eventi e fiere.
La risorsa ideale avrà i seguenti requisiti:
Laurea in Marketing, Comunicazione, Economia o discipline affini.
Almeno 2 anni di esperienza pregressa in ambito marketing.
Ottime capacità di scrittura e editing; capacità di analisi e problem solving.
Orientamento al risultato e al raggiungimento degli obiettivi; capacità di lavorare in team e comunicare in modo efficace.
Ottima conoscenza della lingua italiana e inglese.
Si offre un contratto a tempo determinato con possibilità di rinnovo.
Opportunità di crescita professionale.
Settore: Industria della gomma e della materia plastica
Ruolo: Marketing /Relazioni esterne
Tipo di occupazione: Lavoro temporaneo a scopo assunzione

]]> Thu, 03 Oct 2024 00:00:00 GMT https://it.euspert.com/offertelavoro/grosseto/responsabile-marketing-settore-enogastronomia-7126634.html https://it.euspert.com/offertelavoro/grosseto/responsabile-marketing-settore-enogastronomia-7126634.html Hofmann Services ricerca per importante azienda vinicola in provincia di Grosseto, RESPONSABILE MARKETING
La risorsa, riportando al Responsabile Aziendale, si occuperà di costruire, implementare e comunicare il brand.
Principali Mansioni e Responsabilità
· Garante della corretta applicazione della strategia di comunicazione aziendale
· Ideazione di testi e veicolazione sui diversi canali;
· Gestione di tutti i canali comunicativi: carta, social, immagini, stampa, newsletter
· Elaborazione e rispetto del proprio budget di spesa
· Raggiungimento degli obiettivi stabiliti con il responsabile aziendale
· Referente dell'agenzia di comunicazione, dell'ufficio stampa e di interlocutori esterni legati alla comunicazione
· Rispetto in azienda della normativa sulla Privacy
· Sviluppo, gestione del club e rispetto del budget vendite
· Supporto nella creazione di eventi, degustazioni sul territorio nazionale e estero
· Creazione di eventi in azienda (festa della vendemmia) e supporto per gli eventi aziendali richiesti dai colleghi
· Partecipazione ai processi produttivi
· Ideazione di testi, materiale grafico e fotografico
· Cura la parte creativa dello shop online
· Condivide periodicamente strategie, messaggi ed attività con il responsabile aziendale ed il team commerciale;
· Gestione attività di comunicazione sui profili social (Facebook, Instagram, Twitter, Youtube...);
· Si preoccupa della gestione del processo di review delle guide di settore (Slow wine, Wine Spectator, James Suckling, ecc.);
· Coordinamento del lavoro dei fornitori: webdesigner (stesura testi sito e scelta immagini), illustratrice (sviluppo e produzione folder, etichette, cataloghi, inviti, ecc.), videomaker, fotografo
· Mantiene e sviluppa le relazioni con i PR e personalità del settore
· Vista le fatture relative al suo settore una volta a settimana
· Gestire l'applicazione in azienda della normativa sulla Privacy
· Estetica ambienti aziendali
Requisiti
· Esperienza di almeno 5 anni nel marketing, nella comunicazione aziendale e di brand governance (B2B e B2C)
· Conoscenza verticale dei mezzi di comunicazione sia che si tratti di strumenti Off Line che digitali
· Spiccata dimestichezza e familiarità nell'utilizzo dei canali social per ampliare il proprio know how e per acquisire informazioni, dati e insights derivanti da questi mezzi
· Conoscenza dei processi tra agenzie e cliente, compreso il ruolo che l'azienda svolge nei confronti delle agenzie e viceversa
· Redazione dei briefing per le agenzie fino alla presentazione dei progetti e relativi feedback
· Capacità di tessere e mantenere relazioni di lungo termine;
· Conoscenza lingua inglese;
· Conoscenza del "prodotto" vino e delle tecniche di viticultura e vinificazione.
Si offre: inserimento diretto a tempo indeterminato, RAL 35-38K
Lavoro da remoto, disponibilità a presenziare in azienda quando richiesto (due volte a settimana circa)
Settore: Pubblicità/Grafica/Marketing
Ruolo: Marketing/Relazioni esterne
Anni di esperienza: 5-10 anni
Gestisce altre persone: No
Tipo di occupazione: Contratto a tempo indeterminato

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