Descrizione:
Who We’re Looking For We are looking for a Digital Marketing Specialist to join the e-commerce team, reporting directly to the Digital Marketing Manager. The successful candidate will support Woolrich’s digital marketing activities across the entire EMEA market, collaborating both with the e-commerce team and cross-functionally with various company departments, including Marketing, Social Media, and CRM. The role objective will be to manage the planning, execution, management, and optimization of digital marketing advertising campaigns. Key Responsibilities Define target audiences and coordinate the development of creative assets Optimize campaigns throughout the entire funnel (awareness, engagement, traffic, and conversion/ROAS) Plan and optimize initiatives aimed at acquiring qualified traffic to the e-commerce website Monitor performance and identify any critical issues, defining corrective actions when necessary Analyze and report campaign performance, monitoring budgets and results by country Monitor market trends, new techniques, and digital advertising best practices Knowledge, Skills and Abilities required Degree in Digital Marketing, Marketing, or Economics At least 2–3 years of experience in a similar role Proven knowledge of Google Ads, Business Manager, Criteo, Google Analytics 4, Tik Tok, Pinterest, and Tradedoubler Affiliation Knowledge of the Impact affiliate marketing platform Knowledge of SEO optimization principles Knowledge of data visualization and reporting tools, such as Looker Studio Excellent knowledge of Excel and Power Point Excellent command of the English language Results-oriented mindset, with strong analytical and problem-solving skills Excellent organizational skills and ability to manage multiple activities and projects Good communication skills and a team-oriented attitude in dynamic environments This role comes with an annual gross salary of around €40,000, plus a range of company benefits. #J-18808-Ljbffr