Head of marketing cee and greece

THE COMPANY Our client is a global player in the visioncare industry. JOB SCOPE AND MAIN RESPONSIBILITIES This Head of Marketing will lead the development and execution of his portfolio marketing strategy for the CEE & Greece Europe region (including POL&BAL, SEE, Greece, CZ&SK) in alignment with global brand and business guidelines. Acting as a critical bridge between central marketing teams and local commercial/trade teams, this role ensures that brand equity, product positioning, and market needs are effectively translated into business-driving actions. This person will define strategic priorities across the brand portfolio, ensure effective local implementation of global plans, and drive execution excellence across touchpoints – from product/customer segmentation to training, trade marketing, activations, media, digital, PR and events. This role is vital to shaping the direction of the portfolio category in a strategic region and requires a commercially aware, collaborative leader with a strong grasp of marketing, brand management, and regional market dynamics. AREAS OF RESPONSIBILITY AND RELATED ACTIVITIES MARKETING – 50% - Own the brand strategy for brands in the region, ensuring alignment with global guidelines and tailoring execution to local market needs. - Act as the main liaison between global marketing and regional teams (Sales, Trade Marketing, Digital, Media, Training). - Coordinate and communicate global brand plans to ensure integrated execution across all platforms and functions. - Support trade marketing in developing and executing permanent and seasonal brand tools. - Align and monitor campaign execution, ensuring consistency and quality across physical and digital touchpoints. - Ensure brand storytelling and DNA is embedded in all marketing and training materials, fostering emotional connection with customers and clients. - Mentor the clusters/countries by following up and driving the strategy in the local markets. PRODUCT – 20% - Drive product segmentation strategies across regional channels and key accounts. - Build and present regional assortment and distribution recommendations based on product performance and market needs. - Ensure full salesforce understanding of product segmentations and new collection positioning. - Collect and consolidate market and customer feedback to inform global product and brand teams. -Define the strategy for all product presentations to our main customers. Present new collections to internal stakeholders and support client-facing presentations. BUSINESS – 30% - Analyze brand and product performance across key KPIs (sell-in, sell-out, brand health). - Collaborate with commercial teams to support revenue and distribution growth through marketing levers. - Provide strategic input into business reviews and planning cycles. - Drive business insights into actionable plans that support brand growth in each sub-region. NETWORK OF INTERACTION Internal - Global & Regional Brand Marketing: Align global strategy with local execution. - Sales / Commercial Teams: Support product and campaign execution. - Trade Marketing: Co-create and execute marketing tools. - Digital: Align online visibility and communications. - Training: Roll out training materials tailored to local market needs. - Finance / Operations: Manage budgets, reporting, and execution logistics. External - Key Clients / Accounts: Present brand strategy and collections. - Agencies: Manage creative and executional projects. Based in Prague (ideally) or hybrid set-up (2 weeks on-site per month).