Italy Market Lead (Growth & Strategy)...

At Deblock, we are building the first bank onchain: simple, non‑custodial, and human. We are looking for our Italy Market Lead – the operational engine and local face of our expansion.

This isn’t a role for a distant executive; it’s for a high‑bandwidth builder. You will report directly to the Founders and VP of Marketing, acting as the bridge between high‑level strategy and boots‑on‑the‑ground execution. You will own the "Trust & Growth" engine for the Italian market.

Elite Operator Profile: You have c.5 years of experience, likely starting your career in Management Consulting or Investment Banking, followed by a "hands‑on" stint in a high‑growth B2C startup.

• Analytical Rigor: You don't just "have ideas" – you build the models, the decks, and the project plans to back them up. You are highly structured and process‑driven.
• B2C Marketing DNA: You understand customer acquisition funnels, CAC / LTV, and how to build a brand that resonates with Italian consumers.
• Public Versatility: You are as comfortable presenting on a conference stage or podcast as you are negotiating a commercial contract.
• Crypto Fluent: You can explain "Non‑Custodial" to a 60‑year‑old on national TV without scaring them. 🤩

• B2C Growth Experience: You’ve previously helped scale a consumer app or fintech product in the Italian market.
• Lobbying Light Touch: You’ve navigated Italian regulatory nuances or consumer protection hurdles before.
• Network: You have a growing "Rolodex" of contacts across Italian fintech, media, and local payment platforms. 🧑💻

• Go‑to‑Market Execution: Take the global playbook and localize it. From "IBAN discriminator" strategies to local payment integrations, you own the roadmap for Italy.
• Omni‑Channel Creator Strategy: Don't just "hire influencers." Build a scalable engine of YouTube partners and creators across finance, tech, and lifestyle verticals. You’ll manage these relationships as a key acquisition channel, ensuring our message reaches the everyday Italian consumer.
• Strategic Partnerships: Identify, pitch, and close commercial integrations that matter to Italians (e.g., local tax tools, banking rails).
• Trust Architecture: Lead the initiative to acquire local trust signals—registering with consumer programs and obtaining local certifications.
• Content & PR: Act as the primary spokesperson. You’ll represent Deblock on podcasts, TV panels, and at industry events. 🤑

• Competitive salary + stock options
• The best tech for your job
• 30 days of paid holidays (excluding bank holidays)
• Option to work 100% remotely or come to the office – your choice!
• Ability to work abroad for 4 months a year
• Location: Milano, IT