Contract Talent Marketing Strategist

This contract Talent Marketing Strategist role is an excellent opportunity to get your foot in the door driving region-specific recruitment marketing strategies that align to GE Aerospace’s Global Employer Brand and EVP. Reporting to the Employment Branding & Talent Marketing team, you will partner closely with Talent Acquisition, HR, and regional agencies to build proactive pipelines, deliver localized campaigns, and ensure consistent, on-brand execution across markets. This role blends strategic planning, campaign management, and hands-on enablement to attract qualified talent at scale.

Key responsibilities Strategic alignment and prioritization Report to the Talent Marketing Manager and partner to prioritize work, remove roadblocks, and align regional strategies and campaigns with the Global Employer Brand and EVP Leverage Talent Marketing team project management tools and standard work to manage projects, document requirements, and capture final deliverables Participate in weekly team and leader status meetings to review progress, surface risks, and drive decisions Partnerships and collaboration Partner closely with local TA and HR teams and aligned agencies to understand hiring needs and proactively build strategies and approaches to support them Train local teams and partners on Employer Brand strategies, messaging, and standard work processes as appropriate Coordinate with local marketing agencies to align efforts with global Talent Marketing activities and ensure creative assets meet brand and legal approval requirements Campaign management and tracking Plan and execute trackable, targeted recruitment marketing campaigns to support regional/country/site-specific pipelines, driving qualified leads for priority openings Monitor campaign performance and region-specific recruitment metrics; identify optimization opportunities to improve ROI, conversion, and candidate quality Maintain clear test-and-learn roadmaps (audiences, channels, creative, landing pages), and socialize insights and recommendations Content localization and storytelling In partnership with local and global comms teams, expand the content library with employee and site-specific stories that authentically showcase our work environment and culture for use across multiple channels Help localize global content and creative by language and cultural context; ensure accuracy and resonance with prospective talent Partner with local teams for translations when appropriate Employer Value Proposition (EVP) Support with localization of GE Aerospace’s global employer brand and message proof points to reflect regional culture, languages, and workplace expectations Ensure consistent deployment of the EVP and message architecture across all touchpoints and partners Ensure governance of brand with alignment to “One Voice” Geographic market intelligence Research key talent segments, local competitors, and labor trends within assigned regions to identify new talent sources and competitive advantages Translate insights into actionable strategies, media plans, and content themes Be knowledgeable of local media and build local media relationships Basic qualifications Bachelor’s degree in Marketing, Communications, HR, Business, or related field (or equivalent experience) 5 years in employer brand, talent marketing, or recruitment marketing with multi-country experience Proven experience planning and optimizing digital campaigns (e.g., Search, social, programmatic, job platforms) with measurable outcomes Experience collaborating with TA/HR teams and external agencies; strong project management skills Preferred qualifications Experience localizing content and campaigns across multiple languages and markets Familiarity with analytics platforms, tagging, and attribution to measure funnel performance Knowledge of recruitment tech (Phenom People & WorkDay) and marketing tools; comfort with AI-enabled content workflows and A/B testing Strong writing and editing skills; ability to translate EVP into localized, channel-ready messaging Success measures Pipeline growth and qualified lead volume for priority roles/markets Conversion rate improvements across campaign and site journeys ROI uplift from optimization and test-and-learn initiatives On-time, on-brand delivery of campaigns and localized assets Partner satisfaction and adoption of standards and playbooks Working style Collaborative, hands-on strategist with a test-and-learn mindset Strong communicator who can align diverse partners and simplify complexity Detail-oriented operator who uses standard work, templates, and dashboards to drive repeatable success