Central Marketing Manager - Brand

Experteer Overview

In this role you will manage product specifications and packaging for key European markets, aligning with Sofidel's Brand and Strategic Cells. You will work closely with local teams to drive product launches, line extensions, and on-pack communications that reflect the Brand books and value propositions. You will analyse consumer and retailer trends to feed innovation plans and support category management with actionable insights. The position sits at the crossroads of marketing, packaging, and product office work, offering impact across multiple countries and brands. This is a collaborative, international opportunity to shape product strategy and packaging in a sustainability-forward group. Retribuzione / Benefits

Propose product launches and line extensions for assigned countries, considering Power Brands and Strategic Cells Ensure consistent deployment of Unique Selling Propositions and Business Value Propositions across communication streams (digital, packaging, local materials) Analyse consumer and retail trends from local Category Management to feed product innovation plans Support local Category Managers with category insights to draft Trade Stories for clients Analyze consumer complaint data with local teams to monitor corrective actions and maintain quality standards Coordinate with Process Dept on product trials and present proposals to Line Manager and Marketing & Sales Director Brand Oversee packaging creation with Graphic Designer and agencies under Line Manager Adapt on-packaging communication to local standards and laws in collaboration with Category Management Assist Line Manager in building and deploying Brand books Draft annual Marketing plan for assigned countries in collaboration with Line Manager and Marketing & Sales Director Support the implementation of consumer marketing strategies and action plans with local teams Facilitate execution of editorial Plans in the assigned countries, coordinating Digital Marketing & Sales with local teams Control packaging agencies orders and invoices; manage media investment administration in assigned countries Responsabilità

Master’s degree in Economics, Business, or related fields 5+ years’ experience in top-tier Consumer Packaged Goods, preferably non-food or household categories Proven success in product management and leading complex product portfolios or innovation projects International experience is a plus Fluent in English Requisiti fondamentali

professional growth opportunities international, collaborative environment Sofidel Language Learning Programme dynamic teamwork-driven culture

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