Descrizione:
Enterogermina Brand Manager
As the Brand Manager for Enterogermina at Opella, you will lead the definition and execution of brand strategies that strengthen consumer preference, accelerate market share growth, and deliver sustainable business results for one of our most iconic brands.
About the Job
Working within a cross‑functional team and in close partnership with local and global stakeholders, you will drive brand growth, performance, and long‑term success. You will combine strategic thinking, analytical expertise, and strong collaboration skills to turn market insights into impactful marketing initiatives, while championing brand purpose and sustainability.
Key Responsibilities
Develop and implement brand strategies that drive sales growth, market share gains, and consumer preference while ensuring compliance with local regulations and company guidelines.
Analyze market trends, competitive activity, consumer behavior, and healthcare professional insights to identify opportunities and inform strategic decisions.
Define and execute integrated marketing and communication plans, optimizing the marketing mix across consumer and professional audiences.
Continuously monitor brand performance and campaign effectiveness, adapting plans, messages, and channels to maximize business impact.
Manage and optimize the brand portfolio, identifying opportunities for innovation, portfolio enhancement, and profitability improvement.
Collaborate with cross‑functional teams, including Sales, Medical, Regulatory, Supply Chain, and Global Marketing, to successfully deliver business objectives and product initiatives.
Support budget planning and management across sales, advertising, and promotional investments, ensuring efficient resource allocation and strong return on investment.
Engage and support the field force through training, communication, and tailored initiatives that strengthen brand advocacy and execution excellence.
Qualifications
Experience in Marketing, Trade Marketing, Medical Marketing, or a related commercial role, ideally within Consumer Healthcare, OTC, FMCG, or Healthcare sectors.
Strong analytical skills with the ability to interpret market and business data and translate insights into effective strategies and business plans.
Solid understanding of brand management principles, marketing fundamentals, budgeting, and forecasting.
Knowledge of OTC market dynamics, consumer healthcare trends, and competitive environments is highly valued.
Proven project management skills with the ability to coordinate multiple stakeholders and priorities in a fast‑paced environment.
Excellent communication, relationship‑building, and cross‑functional collaboration skills.
Positive, proactive, and adaptable mindset with strong teamwork and leadership capabilities.
Degree in Marketing, Business Administration, Economics, or a related field.
Fluent English required; Italian is a strong advantage.
Location & Working Arrangement
Location: Milan (Hybrid - 2 days per week remote working)
Compensation
Base salary €50,000‑€65,000, benchmarked on experience.
Why Join Opella?
Join a team that challenges self‑care norms and drives meaningful impact for millions of consumers worldwide. You will have the autonomy to shape brand strategy, work with global partners, and propel self‑care into the next era.
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