Descrizione:
Experteer Overview
As the EMEA Channel Marketing lead, you drive revenue growth by shaping and executing partner-focused marketing across Germany, Eastern Europe, and Benelux. You’ll build quarterly plans, manage budgets, and act as the trusted advisor to partner marketing executives. Your work links marketing strategy with sales execution to convert partner collaborations into measurable pipeline. This role offers strategic influence in a high-tech, partner-driven environment where outcomes matter and ROI is demonstrated.
Responsibilities
Build and run quarterly channel marketing plans with key partners across the region, owning budget and outcomes
Develop and maintain relationships with partner marketing executives to drive pipeline and joint campaigns
Collaborate with Synopsys channel sales and partner business development to identify regional opportunities and convert them into programs
Design and launch demand-generation campaigns (webinars, events, digital tactics, ABM plays) to grow pipeline
Define success metrics, monitor performance, analyze results, and report insights to EMEA leadership and partners
Partner with the EMEA Head of Channel Marketing to refine program strategy and share field learnings
Manage multiple concurrent initiatives, budgets, timelines, and partner expectations
Qualifications
Bachelor's degree in business, marketing, or related field
5+ years of channel marketing experience in B2B tech
Experience working with channel partners and understanding partner economics
Fluency in German and English (written and spoken)
Strong analytical skills to define metrics, monitor data, and translate findings into actions
Experience managing marketing budgets and driving pipeline and revenue outcomes
MBA is a plus; prior software/high-tech B2B channel marketing experience is beneficial
Benefits
comprehensive health benefits
wellness programs
financial benefits
total rewards package
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