Descrizione:
Company description
Publicis Groupe
Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is now the world's leading communications group. Present in Italy across Milan, Turin, Rome, and Verona—with more than 1,500 professionals—the Group acts as a strategic partner for its clients' growth, offering a broad range of integrated expertise and solutions spanning creativity, media, production, and business transformation.
LePub is part of Publicis Groupe, the world’s third-largest communications group.
What can we do as Publicis Groupe?
Renowned worldwide for its creativity, best-in‑class technology, digital capabilities, and consulting expertise, Publicis Groupe is the only player in the industry able to fully accompany clients throughout their digital business transformation journey—anywhere in the world.
And what makes us unique?
We are a Connecting Company, driven by a shared purpose, a strong spirit, common behaviours, distinctive character, and a relentless focus on our clients: the Power of One.
About LePub
You can either adapt to change, ignore it, or lead it. What will you choose?
Our Mission
We believe that today's world requires a combination of strategic, creative, and digital thinking capable of helping brands Lead the Change. The only constant in this world is change. You can either adapt to it, ignore it, or lead it.
Lead the Change is both our mission and our call to action. It reflects our entrepreneurial spirit and our agency roots. It defines how we approach brands, ideas, and relationships, and it comes to life through the work we create every day. Publicis Groupe is the only player in the industry capable of supporting brands throughout their digital transformation journey, anywhere in the world.
Overview
We are looking for a Content & Community Specialist who combines editorial thinking, platform expertise, and community management skills to help create meaningful conversations between brands and people.
Reporting to the Head of Content, the successful candidate will join the Content Team and bring 2–3 years of experience, ideally gained within an agency environment similar to LePub.
The role will support the team in translating strategic ideas into effective editorial plans, managing online communities, and ensuring content remains relevant, timely, and culturally connected.
Responsibilities Editorial Planning
- Develop monthly and always‑on editorial calendars across social media platforms under the guidance of a Senior Content Manager.
- Translate campaign strategies into channel‑specific content plans.
- Identify reactive and proactive content opportunities based on trends, cultural moments, and community insights.
- Ensure consistency in tone of voice and adherence to platform best practices across all content.
Community Management
- Manage day‑to‑day interactions across brand social channels.
- Moderate comments and conversations while maintaining each brand's tone of voice.
- Escalate sensitive issues or potentially critical conversations when necessary.
- Transform community feedback into actionable insights for the wider team.
- Identify recurring questions, behaviours, and opportunities to improve engagement.
Content Development
- Create captions, copy, and social‑first content when required.
- Prepare briefs for creative, design, and motion teams regarding editorial assets.
- Collaborate throughout the entire content production process, from briefing to publishing.
- Support influencer and creator activations from an editorial perspective.
- Ensure content is optimized for each platform and audience.
Cross‑Functional Collaboration
- Work closely with Creative, Strategy, Account, Media, PR, and Data teams.
- Align editorial plans with campaign objectives and paid media strategies.
- Contribute to brainstorming sessions with platform expertise and a social‑first mindset.
- Coordinate with Project Managers to ensure timely project delivery.
Reporting & Insights (in collaboration with the Analytics Unit)
- Monitor content performance and community health.
- Produce regular reports highlighting key learnings and optimization opportunities.
- Stay updated on platform developments, algorithm changes, and emerging content formats.
- Provide recommendations to improve engagement, reach, and overall content effectiveness.
Qualifications Who You Are
- 2–3 years of experience in social media, editorial content, or community management, preferably within an agency environment.
- Fluent in English, both written and spoken.
- Strong knowledge of social media, streaming, and entertainment platforms.
- Experience using publishing and community management tools such as Sprinklr, Sprout Social, Emplifi, or similar platforms.
- Passionate about internet culture, creators, digital trends, and online communities.
- Highly organised, detail‑oriented, and comfortable managing multiple brands simultaneously.
- Curious, proactive, and collaborative.
- Comfortable working in a dynamic and fast‑paced environment.
Nice to Have
- Experience managing influencer or creator‑led content.
- Knowledge of social listening tools and platforms.
- Basic understanding of paid social media and content amplification strategies.
- Experience working with international or global brands.
- Strong editorial sensitivity and excellent copywriting skills.
- Experience analysing content performance and reporting insights.
Additional information
We are committed to creating an environment where people can unlock their potential and build a long‑term growth path.
What We Offer
- Continuous Development: Personalised learning and development opportunities available at every stage of your career.
- Growth Culture: Challenging projects within a collaborative and innovation‑driven environment.
- People Care: Initiatives dedicated to physical and mental wellbeing, fostering a culture of collaboration, respect, and inclusion.
Compensation
Annual Gross Salary Range (RAL) €28,000 – €32,000
The salary range has been determined based on objective and neutral criteria, including role responsibilities, required competencies, organisational level, market benchmarks, and internal equity considerations.
The indicated salary range is valid at the time of publication. The Company reserves the right to update it if necessary.
Diversity, Equity & Inclusion
This vacancy is open to candidates of any gender, age, and nationality, in compliance with applicable equal opportunities and anti‑discrimination legislation.
This job advertisement has been drafted in accordance with the principles of UNI/PdR 125:2022, the Italian standard for gender equality.
Publicis Groupe's motto is “Viva La Différence.”
We promote inclusive and non‑discriminatory recruitment processes. Job titles, evaluation criteria, and language have been designed to be neutral and fully aligned with equal opportunity principles.
If you have any specific requirements (for example, accessibility needs), please feel free to let us know during the initial contact. We are committed to ensuring a fair, inclusive, and accessible recruitment process for everyone.
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