Digital Content Coordinator

Experteer Overview

As Digital Content Coordinator, you orchestrate global content across touchpoints to balance brand storytelling with commerce. You work with marketing, merchandising and creative teams to align content with business goals and brand positioning, manage content assets and newsletters, and optimize website experiences. You lead performance analysis, A/B testing and content optimisation to drive conversion, all while maintaining Stone Island’s distinctive luxury identity.

Retribuzione / Benefits

• Plan and manage the commercial and content calendar aligning brand storytelling with commerce goals
• Collaborate with marketing, merchandising and creative teams to set content priorities and brand positioning
• Coordinate content strategy for campaigns, product launches and commercial moments
• Oversee newsletter strategy and copy briefs for editorial alignment with campaigns and commercial goals
• Manage digital content within the DAM system for cross-channel accessibility
• Support content selection with merchandising balancing commercial needs and brand priorities
• Assist execution of new product launches and seasonal campaigns with briefs for content creation
• Maintain website navigation and page structure for editorial storytelling and e-commerce balance
• Oversee editorial and product copy process from briefing to translation management
• Design and oversee new website pages ensuring brand consistency and conversion focus
• Ensure content is merchandised and optimised for the purchase funnel in line with brand and commercial priorities
• Lead content performance analysis and A/B testing with analytics and marketing teams
• Monitor competitors and best-in-class digital experiences to identify gaps and opportunities

Responsabilità

• Bachelor degree
• 5-6 years of relevant Digital Content experience
• Fluent in English
• Knowledge of digital analysis and reporting tools (Google Analytics, Content Square)
• Office Package user (Excel, PowerPoint)
• Ability to use Commerce Cloud platform (SFCC) or alternative CMS
• PIM & Asset Management tools knowledge
• Knowledge of website usability/optimization
• Excellent communication, attention to detail and collaborative attitude

Requisiti fondamentali

• CCNL Tessile - Abbigliamento
• Level 7
• Compensation range 40.000 to 50.000

#J-18808-Ljbffr