Digital Marketing Acquisition and Performance Manager

Experteer OverviewIn this role you will lead NABA's global paid acquisition strategy to attract qualified, high-intent prospective students and optimize the digital funnel. You will manage campaigns across international markets, collaborate with CRM, Admissions and sales teams, and guide the Acquisition team to improve conversion and business impact. You’ll drive experimentation, leverage data, and partner with cross-functional teams to strengthen the digital ecosystem. A strong focus on leadership and measurable outcomes will shape student recruitment efforts at NABA.Retribuzione / BenefitsDefine and optimize global paid acquisition strategy across Search, Social, Display and emerging platformsDevelop, execute and optimize multi-market paid media campaignsImprove lead generation quality through audience, creative, and landing page optimizationCollaborate with CRM to enhance lead nurturing and customer journeysPartner with international sales to align acquisition and market prioritiesCoordinate with Admissions and Enrollment to streamline transition from digital to recruitmentWork with Brand, Content, SEO & Tech teams to boost digital ecosystem effectivenessLead landing page optimization with SEO/Tech collaborationDesign and scale A/B testing and experimentation across campaigns and assetsIdentify growth opportunities via market insights and behavioral analysisManage external media agencies and ensure alignment with objectivesDefine and optimize paid media budgets for ROIMonitor, analyze and report performance with actionable insightsEvaluate AI-powered solutions to improve efficiency and decision-makingLead, coach and develop the Acquisition team, fostering a culture of experimentationPlan and coordinate team activities to align with prioritiesSupport recruitment, onboarding and performance development within AcquisitionPromote cross-functional collaboration and continuous improvement across the organizationFoster high-performing team through leadership, prioritization and feedbackResponsabilitàBachelor in Marketing5+ years in Digital/Performance/Growth Marketing with focus on digital acquisitionExperience planning and optimizing multi-channel paid media (Google Ads, Meta Ads)Ability to develop lead generation strategies that balance quality with volumeStrong understanding of customer acquisition funnels, attribution and CROCRM collaboration for lead nurturing and journeysAdvanced analytics and reporting tools (GA4, Looker Studio, Power BI)Budget management and forecasting experienceProven experience working with external agencies and cross-functional initiativesStrong stakeholder relationship skills and leadership experienceProfessional English proficiency (B2+)Requisiti fondamentaliFlexible smart working arrangements38-hour working weekMeal vouchersLinkedIn Learning accessFree English language coursesEmployee Psychological Support Service #J-18808-Ljbffr