Descrizione:
Experteer Overview
In this role you’ll join ING’s Media team to shape and optimize digital advertising in the Awareness and Consideration stages, driving reach, engagement, and qualified traffic to ING properties. You will collaborate with the media agency and internal brand/growth teams to ensure coherent media strategy and activation. You’ll experiment with new approaches, formats, and audience segments to evolve the media mix. This position offers impact in a data‑driven, cross‑functional environment with a focus on innovative digital advertising.
Retribuzione / Benefits
Plan and manage digital campaigns for Awareness and Consideration, defining audiences, formats, and activation touchpoints
Coordinate with media agency and external partners for campaign execution
Manage and optimize media budgets across main digital/social channels
Ensure activation aligns with Marketing Mix Model insights and directions
Monitor delivery and optimize KPIs (reach, frequency, CTR, engagement, qualified traffic)
Analyze performance and produce periodic reports for senior management
Support test & learn activities and adoption of new digital touchpoints and formats
Collaborate with Brand and Insights teams to align strategy, creative, and media activation
Develop audience‑based planning through segments and activation
Contribute to market trend monitoring and opportunities in digital advertising
Share learnings to inform media optimizations and decisions
Promote cross‑functional collaboration across teams to maintain coherence between communication strategy and media activation
Responsabilità
3–5 years of relevant experience in fintech/digital banking/media agencies
Advanced knowledge of major digital advertising channels and multi‑channel planning
Experience with campaign management platforms including Meta, Google, YouTube, TikTok
Understanding of delivery, optimization, and management across platforms
Strong data analysis ability and proficiency in aggregating data for insights
Proficient in Excel and PowerPoint for analysis and presentations
Familiarity with AI and automation tools in digital marketing and data analysis
Excellent written and verbal communication; stakeholder management
Autonomy, proactivity, and impact orientation
Cross‑functional collaboration experience
Requisiti fondamentali
Flexible Smart Working
Competitive base salaries and performance‑based bonuses
Health insurance
Pension fund and welfare plan
Lots of training and development opportunities
Well‑being programs
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