Descrizione:
Job Description
The resource will join the Media team with the goal of contributing to the development and optimization of digital advertising activities in the Awareness and Consideration phases, supporting the planning and evolution of the digital media mix.
The role involves planning, management, and optimization of digital campaigns on the main paid channels, with the objective of maximizing qualified reach, engagement, and traffic to the bank’s properties.
The person will work closely with the media agency and with internal brand and growth teams to ensure strategic coherence, media mix efficiency, and continuous development of new approaches.
Key Responsibilities
Campaign Planning and Management
Support the planning and implementation of digital campaigns dedicated to the Awareness and Consideration phases, contributing to the definition of audiences, formats, and activation touchpoints
Manage operational coordination with the media agency and external partners for campaign execution
Manage and optimize relevant media budgets on the main digital/social channels
Collaborate with the Media team to ensure that campaign activation is consistent with insights and directions coming from the Marketing Mix Model
Performance Monitoring
Monitor campaign delivery and contribute to continuous optimization on the main KPIs (reach, frequency, CTR, engagement, qualified traffic, etc.)
Analyze campaign performance and produce periodic reports for mid and top management
Analyze performance to identify insights useful for guiding media optimizations and decisions
Digital Innovation
Support and contribute to the development of test & learn activities on audiences, formats, platforms, channels, and creatives
Contribute to the introduction of new digital touchpoints and media activation solutions
Monitor market trends, platform evolution, and new opportunities in digital advertising
Contribute to the development of an increasingly audience‑based approach to media planning, supporting the definition and activation of relevant audience segments
Cross Team Collaboration
Collaborate continuously with the Brand team to ensure coherence between communication strategy, creative messages, and media activation
Collaborate with the insights and analytics teams to align campaign execution with key market trends
Support alignment between Awareness and Consideration activities and performance marketing initiatives
Required Technical Skills
Media Planning and Digital Advertising
Advanced knowledge of the main digital advertising channels
Ability to understand and develop digital media planning activities
Familiarity with reach, frequency, and multi‑channel planning logic
Campaign Management Platforms
Experience with the main digital campaign management platforms, including:
Meta
Google
YouTube
TikTok
DSPs and programmatic platforms
Understanding of delivery, optimization, and campaign management logic across different platforms
Analysis
Excellent ability to analyze campaign data
Excellent ability to aggregate complex data from different platforms and integrate them to produce analyses and insights useful for planning decisions
Ability to identify signals and insights
Ability to produce reporting at various levels of depth
Excellent command of Microsoft Office tools, especially Excel for data analysis and PowerPoint for building presentations and insight summaries
Familiarity with AI and automation tools applied to digital marketing and data analysis
Seniority
3–5 years of experience in similar roles at:
Fintech companies
Digital banking
Media agencies
Soft Skills
Strong results orientation
Precision and attention to detail in managing activities
Ability to work in cross‑functional contexts
Curiosity toward innovation and developments in digital advertising
Excellent written and verbal communication skills
Stakeholder management and cross‑functional working abilities
Autonomy, proactivity, and impact orientation
Contract offer
Working conditions:
Permanent employment contract
Working hours:
Full time (37 hours per week)
Applicable Collective Labour Agreement:
National Collective Labour Agreement for employees in the credit sector (NCLA)
Location:
Milan
Annual base salary starting from : 48.000 €
Variable remuneration:
in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)
The benefits of joining ING
In addition to being a part of a great team, working in a fun and innovative environment, we offer:
Flexible Smart Working
Competitive base salaries and performance-based bonuses
Meal vouchers and corporate restaurant and bar
Health insurance and Accident insurance
Pension fund and welfare plan
Diverse cultures & Innovative mindsets
International Environnent and Talent Program
Commitment to sustainability
Lots of training development opportunities to help you grow
Lots of moments dedicated to physical and mental well-being
A special day off when it is your birthday: we call it #doyourbirthday!
And of course, we can’t forget free water & coffee at the office!
About ING
ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional.
Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.
Our Commitment
Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.
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