Freelance Digital Marketing Specialist

Company Description

ZONA20 MILANO is a Made in Italy slow fashion brand. Our refined and sophisticated collections draw inspiration from the authenticity of Italian craftsmanship and expertise, blending contemporary, deconstructed designs with classical elements to create a sense of essential, minimalist structural purity. The brand offers gender-neutral clothing, accessories, and a range of lifestyle products, crafted using sustainable materials to align with its commitment to environmental responsibility. We are currently looking for a freelance Digital Marketing Specialist to support the brand’s awareness and international digital visibility.

Main Responsibilities

• Management and optimization of paid advertising campaigns (Meta, Google Ads, TIKTOK, etc.)

• SEO strategy and website optimization

• Performance tracking, reporting, and analytics

• Digital budget planning and media allocation

• Coordination with the brand’s creative and marketing team

• Monitoring traffic, customer acquisition, and campaign ROI

• IT coordination and digital tracking support when needed

Requirements

• Previous experience in fashion, luxury, lifestyle, or contemporary brands

• Strong knowledge of Meta Ads Manager, Google Ads, TIKTOK, SEO, and analytics tools

• Ability to independently manage campaigns and performance optimization

• Understanding of luxury brand positioning and visual communication

• Analytical mindset combined with creative sensitivity

• Fluent English required

• Freelance / partita IVA preferred

Location

Remote / Milan preferred