Head of Marketing CEE and Greece

Our client is a global player in the visioncare industry.

JOB SCOPE AND MAIN RESPONSIBILITIES

This Head of Marketing will lead the development and execution of its portfolio marketing strategy for the CEE & Greece Europe region (including POL&BAL, SEE, Greece, CZ&SK) in alignment with global brand and business guidelines. Acting as a critical bridge between central marketing teams and local commercial/trade teams, this role ensures that brand equity, product positioning, and market needs are effectively translated into business‑driving actions.

This person will define strategic priorities across the brand portfolio, ensure effective local implementation of global plans, and drive execution excellence across touchpoints – from product/customer segmentation to training, trade marketing, activations, media, digital, PR and events.

This role is vital to shaping the direction of the portfolio category in a strategic region and requires a commercially aware, collaborative leader with a strong grasp of marketing, brand management, and regional market dynamics.

AREAS OF RESPONSIBILITY AND RELATED ACTIVITIES MARKETING – 50%

• Own the brand strategy for brands in the region, ensuring alignment with global guidelines and tailoring execution to local market needs.
• Act as the main liaison between global marketing and regional teams (Sales, Trade Marketing, Digital, Media, Training).
• Coordinate and communicate global brand plans to ensure integrated execution across all platforms and functions.
• Support trade marketing in developing and executing permanent and seasonal brand tools.
• Align and monitor campaign execution, ensuring consistency and quality across physical and digital touchpoints.
• Ensure brand storytelling and DNA is embedded in all marketing and training materials, fostering emotional connection with customers and clients.
• Mentor the clusters/countries by following up and driving the strategy in the local markets.

PRODUCT – 20%

• Drive product segmentation strategies across regional channels and key accounts.
• Build and present regional assortment and distribution recommendations based on product performance and market needs.
• Ensure full salesforce understanding of product segmentations and new collection positioning.
• Collect and consolidate market and customer feedback to inform global product and brand teams.
• Define the strategy for all product presentations to our main customers. Present new collections to internal stakeholders and support client‑facing presentations.

BUSINESS – 30%

• Analyze brand and product performance across key KPIs (sell‑in, sell‑out, brand health).
• Collaborate with commercial teams to support revenue and distribution growth through marketing levers.
• Provide strategic input into business reviews and planning cycles.
• Drive business insights into actionable plans that support brand growth in each sub‑region.

NETWORK OF INTERACTION Internal

• Global & Regional Brand Marketing: Align global strategy with local execution.
• Sales / Commercial Teams: Support product and campaign execution.
• Trade Marketing: Co‑create and execute marketing tools.
• Digital: Align online visibility and communications.
• Training: Roll out training materials tailored to local market needs.
• Finance / Operations: Manage budgets, reporting, and execution logistics.

External

• Key Clients / Accounts: Present brand strategy and collections.
• Agencies: Manage creative and executional projects.

Based in Prague (ideally) or hybrid set‑up (2 weeks on‑site per month).

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