Head of PBWM Segment Management

Experteer Overview

In this role you shape ING's Private Banking offering for high‑value clients, working to differentiate the Private segment from standard Wealth services. You will lead cross‑functional initiatives, align marketing and operations, and drive data‑driven decisions to deliver a best‑in‑class client and advisor experience. You partner with Sales, CIO, Digital, and Product to deliver distinctive solutions and campaigns. This position combines strategy, analytics, and execution in a hybrid Milan setting with broad impact on growth and positioning. Retribuzione / Benefits

Define and lead development of the Private Banking offering for the Private segment, extending beyond standard Wealth products Lead performance analytics and business case tracking for PBWM initiatives Integrate Customer Intelligence into segment decision‑making and planning Monitor campaign performance, client behavior, and market trends to identify growth opportunities Ensure operational support for advisory and servicing processes; liaise between PBWM, Operations, IT Coordinate end‑to‑end delivery of segment initiatives with multiple stakeholders Develop PBWM segment marketing plan and create materials for client engagement and advisor activity Contribute to commercial steering through lead management, campaign design, and performance tracking Collaborate with PBWM Sales network on tools, materials, and initiatives enabling commercial growth Represent the segment in cross‑departmental governance forums Lead the design and delivery of dedicated Private Banking products and services, including exclusive solutions and personalized offerings Ensure offering is competitive, differentiating, and aligned with ING's positioning Responsabilità

8–10+ years in Wealth Management, Private Banking, Strategy, Segment Management, or related areas Master's degree in Economics, Finance, Marketing, Business Administration or related field Experience in roles involving commercial steering, analytics, marketing, or business development Proven track record delivering cross‑functional initiatives Deep understanding of Private Banking and Wealth Management value chains Strong analytical capability: performance analytics, forecasting, and business case building Solid knowledge of investment products and advisory models Familiarity with customer journeys, digital channels, CRM, and lead management Experience in marketing or communication within banking/financial context is a plus Requisiti fondamentali

Super flexible smart working Competitive base salaries and performance based bonuses International environment Training and development opportunities Well‑being initiatives Birthday day off (#doyourbirthday)

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