Head of Wholesale Management Italy On Trade - Milano, Lombardia, Italy

Purpose of the role

as head of wholesale management italy on trade you will lead the wholesale function for the italian on‐trade business, defining and executing the national wholesale strategy, driving volume, revenue and market‑share growth. Key responsibilities

define and implement the national wholesale strategy aligned with commercial priorities. deliver volume, revenue, profitability and market‑share targets. identify growth opportunities and develop joint business plans with strategic wholesale partners. lead commercial negotiations and investment planning. build and maintain strategic relationships with national and regional wholesalers. increase distribution and execution of priority brands across the on‐trade channel. optimize route‑to‑market effectiveness and monitor performance through kpis. coach and develop the wholesale management team, fostering a culture of ownership and continuous improvement. collaborate with sales, trade marketing, revenue management, category management, supply chain and finance to achieve commercial objectives. Candidate profile

bachelor’s degree in business, economics or related field (master’s a plus). 8‑12 years of commercial leadership experience in fmcg, beverage or consumer goods. proven experience managing wholesale distributors or route‑to‑market organisations. strong track record of profitable growth and strategic commercial negotiations. strategic and commercial mindset with execution focus. excellent customer relationship, negotiation and stakeholder management skills. strong analytical and financial acumen. leadership, coaching and people‑development capabilities. Why join ab inbev

ab inbev offers a merit‑based environment, professional development, training, international network and a culture that values diversity and inclusion.

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