Italy Internship Product Marketing Assistant Tom Ford/Balmain Paris

Marketing Intern – Tom Ford & Balmain Paris

Tom Ford and Balmain Paris, leading brands in the luxury fragrance sector, are looking for a Marketing Intern to join the Marketing team, with a strong emphasis on data analysis and performance‑driven decision making. This opportunity provides a comprehensive 360° view of marketing, with a particular focus on leveraging data to guide strategy and execution.

Key Responsibilities

• Support Product Marketing in the implementation and optimization of launches, with a strong focus on forecasting, sell‑in/sell‑out analysis, and KPI tracking;
• Analyze product and launches performance, preparing regular reports and presentations to support data‑driven decision making;
• Monitor competitors and identify market trends through the collection and interpretation of qualitative and quantitative data;
• Contribute to pricing analysis and margin evaluation;
• Support the operational execution of campaigns (POP materials, sampling, agent presentations), integrating analytical insights into execution;
• Collaborate with Trade Marketing to assess in‑store performance and optimize Visual Merchandising and digital channels (tracking online KPIs, content verification, performance analysis);
• Direct management and relationship with Fashion Boutiques

Requirements

• Strong analytical mindset and ability to interpret complex data;
• Advanced knowledge of Excel and PowerPoint; familiarity with data visualization tools is a plus;
• High level of accuracy, organization, and structured problem‑solving approach;
• Degree in Marketing, Economics, or related fields;
• Fluency in English;
• Proactivity and ability to work in a dynamic, cross‑functional environment.

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