Italy Regional Sales Director: Premium Hospitality

At Falkensteiner Hotels & Residences, we believe that hospitality is more than providing a place to stay — it’s about creating memorable experiences. As a family-owned company with strong roots in the Alps and the Mediterranean, we combine entrepreneurial spirit with a passion for excellence.

To further strengthen our growing hotel portfolio in Italy, we are looking for an experienced

Senior Regional Sales Manager Italy (m/f/d)

At Falkensteiner, we don’t just create hotels — we design unforgettable experiences. Across Europe, our destinations stand for quality, innovation, and genuine hospitality.

To strengthen our international Sales team, we are looking for a passionate and driven

Senior Regional Sales Manager Italy

who is ready to shape the future of our brand in one of our key markets.

Your Mission

You are the driving force behind our success in the Italian market. With your deep market understanding, strong network, and strategic mindset, you position Falkensteiner as a premium hospitality brand — while actively shaping growth and long-term partnerships.

Your Responsibilities:

Expand Falkensteiner’s footprint in Central Italy (incl. Sardinia) Develop high-value partnerships across Leisure, MICE & Corporate Successfully launch and position new properties in the market Manage and grow Key Accounts with clear focus on revenue and retention Close strategic deals with TOs, agencies & networks Deliver on sales targets and unlock new business opportunities Represent the brand at key events, trade fairs & client meetings Execute sales missions, Fam Trips & networking initiatives Maximize cross-selling across the portfolio Track market trends and identify growth potential Ensure clean reporting and strong data quality (e.g. Salesforce) Drive continuous improvement within Sales & Marketing

Your Profile:

Minimum 5 years of sales experience in the 4* or 5* hotel industry Strong knowledge of the Italian market and established network Proven experience in Key Account Management and contract negotiation Strategic, analytical, and structured way of working Strong communication and presentation skills High level of ownership, motivation, and a proactive “can-do” mindset Excellent Italian and English skills; German is a plus Advanced Microsoft Office skills (especially Excel & PowerPoint) Based in Rome or Central Italy

What We Offer:

A dynamic international environment within a growing hospitality group The opportunity to actively shape the Italian market and our brand presence Freedom to bring in your ideas and drive innovation Attractive benefits and development opportunities A passionate team that lives hospitality with heart and vision

Are you ready?

You don’t just want to sell — you want to create opportunities, build partnerships, and take a brand to the next level?

Then we are looking forward to your application — and to writing the next success story together with you.

CONTACT: Roberta Valorani * Head of Sales – Italy, France, UK and Spain * Via Cappuccio 14, 20123 Milano, Italy

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