Marketing Specialist Italy (CAT PROT LEGGE 68/99)

You will play a crucial role in realizing our growth ambitions in Italy. Together with the Country Marketing Manager New Markets, you are the driving force behind the planning, implementation and execution of the overall Italian marketing strategy. You’ll build campaigns that people remember, create stories that resonate, bring customer and market insights to life, empower Sales, elevate our brand and fuel our growth in Europe through lead generation programs, continuous brand visibility, and local insights. Because online performance is crucial, you will actively participate in sales and marketing operations, delivering a strategic, tactical and operational role. You are a storyteller in excellent Italian, verbally and in writing, covering all aspects of content development.

• Translate the global marketing strategy into impactful local actions — from brand to lead generation within defined online and offline channels — in close cooperation with the Sales Team.
• Develop, implement and refine the Italian marketing strategy and associated budgets & KPIs, together with the Country Marketing Manager New Markets.
• Develop, implement, adjust and analyze digital marketing campaigns arising from the commercial calendar.
• Enrich marketing campaigns with compelling Italian content creation: brochures, flyers, blogs, customer stories, videos, social posts — content that makes people feel engaged with BauWatch.
• Own our Italian social channels and tell the BauWatch story in a way that fits the Italian market.
• Support and coordinate events such as trade fairs, conferences, demo days and road shows across Italy.
• Deploy all Italian marketing information systems, including CMS, tooling for email marketing & marketing automation, customer review tooling, web analytics, Google Datastudio and online advertising systems.
• Run local research on customers, trends and competition and turn insights into action across the customer journey.
• Contribute to cross‑departmental projects based on subject expertise.
• Continuously follow developments in the marketing field and proactively share with other team members.
• Manage agencies and partners with clear direction and high standards.
• Share best practices, proactively working together to achieve goals with MT, Group Marketing Officer and other BauWatch functions.
• Work closely with the entire Marketing Team and the Italian Sales Team, share ideas, challenge each other and push quality forward.

• Build, run and optimize digital marketing campaigns from our commercial calendar through profound data analysis. Track performance, analyze results and proactively propose improvements.
• Use tools and platforms (HubSpot, Salesforce, Google Data Studio, SemRush, Mailchimp, etc.) to turn data into decisions.
• Ensure a high‑quality execution of all design, communication and content activities — online and offline.

• Registered under the Protected Categories (Legge 68/99).
• 3+ years of experience in B2B marketing.
• A degree in Marketing, Economics, Business Administration or a related field.
• Experience with campaign development, lead generation and conversion optimization.
• Excellent Italian content creation skills and confident communication in English.
• Experience managing agencies and coordinating events.
• Comfortable working with tools like Salesforce, Lemlist, HubSpot, Hootsuite, Mailchimp, SEMrush and Google Data Studio.
• A self‑starter with initiative, ownership, creativity and a real hands‑on mentality.
• You roll up your sleeves, you don't wait for others to take actions but take your own initiative and get things done.
• You manage your projects independently in close cooperation with the marketing team and in project teams.

• A role with real responsibility and visibility in a fast‑growing international company.
• Work in a dynamic environment where your contributions make a real impact.
• Competitive salary and benefits package.
• A collaborative, fun team that values innovation, curiosity, and growth — not hierarchy.

• A hybrid work model based in Buccinasco (MI).
• Full onboarding program and ongoing development opportunities.
• Meal vouchers & health insurance plan.
• A supportive, collaborative team that wants you to succeed.