Product Innovation & Marketing Specialist (FMCG)

Fler is on a full-time mission to reshape the way consumer goods are perceived with the customer and the experience in focus. We are an innovative and fast-growing beauty tech brand that wants to innovate the shaving and body-care industry and that loves to break today's standards.

We create innovative, beautifully designed products that turn everyday routines into rituals people genuinely love. Starting with shaving, we're expanding into a broader personal care ecosystem with a strong focus on innovation and premium consumer experiences.

We're looking for a curious, analytical and creative Product Innovation & Marketing Specialist to help shape our future product launches and build products consumers fall in love with. You will own the product development process from concept to launch: you'll be responsible for identifying innovation opportunities, scouting and coordinating suppliers, managing product development, defining pricing and positioning, and leading go-to-market activities, reporting directly to the CEO and cooperating closely with the marketing and sales team.

This is a highly cross-functional role that sits at the intersection of Product Development, Marketing, Sales and Operations.

Compiti

Product Innovation & Development

- Research global beauty and consumer trends to identify innovation opportunities

- Develop new product concepts, collections, seasonal launches and limited editions

- Own and execute the end-to-end product development process, from concept and briefing through formulation, testing, approvals, and final launch

- Improve existing products through formula updates, packaging improvements and assortment optimization

- Prepare detailed product development briefs for manufacturers and packaging suppliers, including product vision, target consumer, technical requirements, positioning, pricing objectives and timing

Supplier Management & Product Testing

- Lead testing and compliance, managing third-party efficacy testing, ingredient lists, artwork reviews, and regulatory approvals

- Scout new manufacturers, packaging suppliers and product partners

- Coordinate suppliers throughout the product development process

- Manage timelines, quotations, samples and product approvals

- Coordinate internal and external product testing

- Collect and analyze consumer feedback

Product Marketing & Go-to-Market

- Define product positioning, pricing strategy and key selling points

- Build go-to-market plans for every new launch, preparing product briefs and presentations for Marketing, Creative, PR and Sales teams

- Prepare launch toolkits, product training materials and sell-in presentations

- Analyze sales results, customer feedback and market trends

Requisiti

What we're looking for:

- 2 years of experience in Product Marketing, Product Development, Innovation, Brand Management or a similar role within beauty, personal care or FMCG

- Strong project management and organizational skills

- Excellent analytical mindset and commercial awareness

- Strong passion for beauty, personal care, and product development

- Experience working with suppliers and managing multiple projects simultaneously

- Ability to combine creativity with execution

- Proactive, collaborative and accountable - you take ownership and follow through

- Fluent in Italian and English (written and spoken)

- Based in or near Milan, available in office at least 3 days per week

Vantaggi

Why you should join us:

Our philosophy is simple: we dream big, move fast, and enhance each other's talents. As a brand, we are only as strong as the people who surround us. In this role you will:

- Take ownership of high-impact projects from day one in a fast-growing international brand

- Work cross-functionally with founders, suppliers and commercial teams to bring new ideas to life

- Develop a broad skill set spanning product innovation, marketing and go-to-market strategy

- Grow in an entrepreneurial environment where your ideas matter and your work directly influences results

What's on offer

Permanent contract - CCNL Metalmeccanico

Gross annual salary: € 28,000 - € 35,000