Descrizione:
Fler is on a full-time mission to reshape the way consumer goods are perceived with the customer and the experience in focus. We are an innovative and fast-growing beauty tech brand that wants to innovate the shaving and body-care industry and that loves to break today's standards.We create innovative, beautifully designed products that turn everyday routines into rituals people genuinely love. Starting with shaving, we're expanding into a broader personal care ecosystem with a strong focus on innovation and premium consumer experiences.We're looking for a curious, analytical and creative Product Marketing Specialist to help shape our future product launches and build products consumers fall in love with. You will own the product development process from concept to launch: you'll be responsible for identifying innovation opportunities, scouting and coordinating suppliers, managing product development, defining pricing and positioning, and leading go-to-market activities, reporting directly to the CEO and cooperating closely with the marketing and sales team.This is a highly cross-functional role that sits at the intersection of Product Development, Marketing, Sales and Operations.CompitiProduct Innovation & DevelopmentResearch global beauty and consumer trends to identify innovation opportunitiesDevelop new product concepts, collections, seasonal launches and limited editionsOwn and execute the end-to-end product development process, from concept and briefing through formulation, testing, approvals, and final launchImprove existing products through formula updates, packaging improvements and assortment optimizationPrepare detailed product development briefs for manufacturers and packaging suppliers, including product vision, target consumer, technical requirements, positioning, pricing objectives and timingSupplier Management & Product TestingLead testing and compliance, managing third-party efficacy testing, ingredient lists, artwork reviews, and regulatory approvalsScout new manufacturers, packaging suppliers and product partnersCoordinate suppliers throughout the product development processManage timelines, quotations, samples and product approvalsCoordinate internal and external product testingCollect and analyze consumer feedbackProduct Marketing & Go-to-MarketDefine product positioning, pricing strategy and key selling pointsBuild go-to-market plans for every new launch, preparing product briefs and presentations for Marketing, Creative, PR and Sales teamsPrepare launch toolkits, product training materials and sell-in presentationsAnalyze sales results, customer feedback and market trendsRequisitiWhat we're looking for:2 years of experience in Product Marketing, Product Development, Innovation, Brand Management or a similar role within beauty, personal care or FMCGStrong project management and organizational skillsExcellent analytical mindset and commercial awarenessStrong passion for beauty, personal care, and product developmentExperience working with suppliers and managing multiple projects simultaneouslyAbility to combine creativity with executionProactive, collaborative and accountable - you take ownership and follow throughFluent in Italian and English (written and spoken)Based in or near Milan, available in office at least 3 days per weekVantaggiWhy you should join us:Our philosophy is simple: we dream big, move fast, and enhance each other's talents. As a brand, we are only as strong as the people who surround us. In this role you will:Take ownership of high-impact projects from day one in a fast-growing international brandWork cross-functionally with founders, suppliers and commercial teams to bring new ideas to lifeDevelop a broad skill set spanning product innovation, marketing and go-to-market strategyGrow in an entrepreneurial environment where your ideas matter and your work directly influences resultsWhat's on offerPermanent contract - CCNL MetalmeccanicoGross annual salary: € 28,000 - € 35,000 #J-18808-Ljbffr