Descrizione:
Key responsibilities:
Define and lead the communication and PR strategy ensuring alignment with the brand‘s mission, values, and business objectives
Build and maintain strong relationships with stylists, journalists, celebrity/ talent team and key industry partners.
Identify and develop new growth opportunities to enhance MyWay visibility and influence
Oversee all aspects of celebrity, KOL and VIP fitting.
Coordinate products placements across different markets.
Support the planning and execution of events, press days and special projects.
Manage the daily operation of the Milan showroom ensuring excellence in execution
Ensure effective coordination and alignment between the Milan and Los Angeles teams
Provide regular updates and market insights
Expand and maintain strong business and industry network to drive opportunities.
Experience and technical skills:
Proven experience (5+ years) in Global PR, Communications and Brand Reputation roles within luxury, fashion, lifestyle, or culturally driven brands.
Established international network across media, talents, creators, stylists, and opinion leaders.
Deep understanding of influencer, talent dressing, talent management, and digital community dynamics in a global context.
Strong knowledge of social media, digital communications and brand reputation management.
Excellent project management and organizational skills, with the ability to operate in complex environments
Flexibility to travel domestically and internationally