Senior Brand Manager Oncology

Jefferson Wells on behalf of an international pharma company is looking forward to a

Senior Brand Manager Oncology

The mission

Develop, propose and implement the annual Marketing plan for the products under its own responsibility, defined by Global Marketing and local BUD, to increase sales and profitability.

Coordinate the synergy between Marketing and Field by promoting the implementation of the strategy and its follow-up.

Key Responsibilities

• Develop and implement comprehensive brand strategies for oncology products, ensuring alignment with global and regional objectives
• Lead cross-functional collaboration with Medical, Market Access, Sales, Regulatory, and Commercial teams
• Drive product lifecycle management, including launch planning and execution for new oncology assets
• Analyze market trends, competitive landscape, and customer insights to identify growth opportunities and optimize brand performance
• Design and implement multichannel marketing campaigns tailored to stakeholders in the oncology ecosystem (HCPs, KOLs, institutions)
• Manage brand budgets and ensure efficient allocation of resources to maximize ROI
• Monitor KPIs and performance metrics, providing regular insights and strategic recommendations
• Establish and maintain strong relationships with Key Opinion Leaders and external stakeholders in the oncology field
• Ensure full compliance with regulatory and company policies

Qualifications

• Degree level education (or equivalent), preferably Life Sciences or Economics
• At least 5 years of experience in pharmaceutical marketing, preferably within Oncology
• Proven experience in product launches and/or lifecycle management
• Strong analytical mindset, with the ability to translate data into actionable strategies
• Excellent project management and cross-functional leadership skills
• Ability to work in a fast-paced, dynamic and highly regulated environment
• Strong communication and stakeholder engagement skills

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