Senior brand manager oncology

Your mission is to develop, propose and implement the Marketing annual plan for the products under your responsibility, defined by Global Marketing and local BUD, to increase sales and profitability. Responsibilities Coordinate synergy between Marketing and Field by promoting the implementation of the strategy and its follow-up; participate in the development of the Oncology Franchise. Organize intelligence on competition and local market studies. Consolidate and communicate specific information on the market that is relevant for international competitive intelligence. Design the local marketing plan by channel/targets and ensure it is applied; arbitrate to maintain coherence with global objectives. Lead cross‑functional teams from conception to launch for each phase and element of the product, ensuring coordination between design, engineering, quality management systems and data teams so that the final product meets all clinical and engagement goals. Review promotional materials. Validate marketing tools required to achieve objectives, breaking down targets (networks, KOLs, …) according to brand/product strategies and integrating budgetary and regulatory constraints. Manage National Conferences and Congress, prepare the related budget and participate in them. Analyze results of marketing campaigns and the effectiveness of the tools used. Follow up on the return on investment of actions undertaken, establish potential corrective actions and define new orientations. Follow up sales forecasts for product ranges (as well as promotional tools). Analyze profitability of sales for the entire geographic area and monitor implementation of selected actions. Lead the discovery, design and development of Digital Solutions. We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction. #J-18808-Ljbffr