Descrizione:
Experteer OverviewAs Senior Director, Data you lead the end-to-end strategy for 1st‑party data, data products, and AI-enabled activation across digital channels. You guide senior data leaders and collaborate with Marketing, Technology, Analytics, Legal, and external teams to scale consumer engagement and business impact. You’ll drive AI-powered personalization, automation, and advanced measurement to deliver measurable outcomes. This role combines strategic vision with hands‑on leadership to build scalable data capabilities and compliant data practices.Retribuzione / BenefitsDefine and evolve the data collection, management, and activation strategy across the digital ecosystem in line with marketing and enterprise objectivesProvide strategic direction for data products and activation roadmaps, with clear prioritization and cross‑team alignmentLead and develop senior data leaders and teams in data products, CRM, activation, and AI‑enabled marketingDefine the vision for AI‑enabled consumer engagement, including personalization, predictive analytics, automation, and measurement frameworksOversee scalable data collection frameworks across websites, apps, registrations, surveys, loyalty systems, and other digital touchpointsGuide data enrichment and identity strategies, including prudent use of third‑party data for segmentation and targetingEnsure end-to-end CRM, lifecycle marketing, and ecosystem activation are consistent and high‑performing across journeysPartner with Marketing, Media, Technology, Analytics, and external partners to align data, activation, and roadmapsPromote AI‑enabled, test‑and‑learn ways of working with experimentation and data‑informed decision makingOversee data governance, consent, and privacy in collaboration with Legal, Privacy, and Compliance to ensure GDPR compliance and ethical data useResponsabilità12+ years in data, digital marketing, or marketing technology roles with senior leadership experienceProven ability to operate at strategic and executional levels translating goals into scalable data, tech, and activation strategiesExperience leading cross‑functional, matrixed teams with strong stakeholder management and communication skillsDeep understanding of first‑party data ecosystems, digital CRM, identity, personalization, and measurement; hands‑on exposure to Adobe Experience Platform and Adobe Journey Optimizer (or equivalents)Strong executive‑level understanding of data analytics, AI, automation, customer segmentation, and targeting for marketing and commercial impactTrack record of building high‑performing teams and fostering innovation, accountability, and continuous improvementRequisiti fondamentalibase salary ranges by geographyannual incentive of 30%medical benefitsfinancial benefitsgrowth cultureinclusive culture #J-18808-Ljbffr