Descrizione:
As Social Media Manager at YOOX, you will transform our social channels into powerful brand and community engines. You’ll shape long-term platform strategies, craft native content, and stay ahead of cultural shifts to boost awareness and engagement. Working closely with Brand, Creative, PR, and E-commerce teams, you’ll translate campaigns into social experiences and nurture a vibrant digital community. This is a hands-on, fast-paced role that rewards creative experimentation and data-driven optimization. You’ll join a collaborative, fashion-forward environment within LuxExperience.
Own and evolve the global social media strategy across Instagram, TikTok, Facebook, YouTube and future channels
Develop platform-native content approaches tailored to each channel
Create and publish original social-first content, including short-form video and behind-the-scenes storytelling
Identify cultural trends and translate conversations into timely, relevant content
Build and nurture digital communities with a clear engagement strategy and tone of voice
Manage end-to-end social editorial planning, balancing campaigns, always-on storytelling and reactive content
Collaborate with Brand, Creative, PR, Influencer Marketing, Merchandising and E-commerce teams to extend campaigns
Experiment with new formats, creator collaborations and concepts using rapid testing
Oversee social budget and ensure alignment with business objectives
Monitor performance, analyze insights and optimize strategy for organic reach
Advocate for social-first thinking and stay ahead of platform evolution
3+ years' experience managing social media for fashion, luxury, lifestyle or multi-brand brands (e-commerce preferred)
Proven ability to grow brand awareness, engagement and online communities
Hands-on content creator with platform-native content experience, especially short-form video
Deep understanding of social platforms and digital culture, with trend intuition
Experience collaborating with creators and influencers on authentic campaigns
Strong analytical and commercial mindset to align social activity with business goals
Curiosity and willingness to experiment with new ideas and formats
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