Descrizione:
Support in defining and leading the digital commercial strategy to maximize sales and performance across eCommerce platforms
Coordinating the Digital Store eCommerce Traders and Assistants team, ensuring effective management of daily activities, priorities, and capability development
Overseeing the daily performance of digital platforms, ensuring commercial freshness, the right promotional balance, and a strong focus on the customer experience
Collaborating with Merchandising, Marketing, Social, and Digital Content to develop campaigns, commercial themes, and promotions aligned with business goals
Analyzing performance, customer insights, and market trends to identify growth opportunities, new commercial concepts, and areas for continuous improvement
Sharing best practices and results with local and international stakeholders, fostering alignment, innovation, and acceleration of the digital business
Helping drive the long-term expansion of the online channel through the development of new commercial opportunities and a stronger omnichannel strategy
Requirements
Bachelor’s degree in Economics, Marketing or related fields
Solid experience of at least 5 years in a digital environment (ideally multi-channel), online sales, retail/merchandising, and eCommerce trading
Previous experience managing people and structured teams in international environments
Strong leadership, people management, and cross-functional/cross-market collaboration skills
Strong commercial and analytical mindset, with excellent knowledge of key digital KPIs (Conversion Rate, Session/Bounce Rate, CTR, etc.)
Excellent knowledge of the main digital and traditional tools for performance analysis, conversion optimization, and testing (Adobe Analytics, Adobe Target, Tableau, Excel, SimilarWeb, Contentsquare, Bazaarvoice, etc.)
Native Italian and fluent English.
Core Competencies
Demonstrates expertise in digital commercial strategy, eCommerce performance management, and cross-functional collaboration to drive sales growth and enhance customer experience. Proficient in analyzing market trends and digital KPIs to identify opportunities for continuous improvement and innovation.
Highest-signal resume keywords
Digital Commercial Strategy
ECommerce Performance Management
Leadership and People Management
Analytical Mindset
Cross-Functional Collaboration
ATS Optimization Keywords
Hard Skills
Online Sales
Retail Merchandising
Performance Analysis
Conversion Optimization
Market Trend Analysis
Customer Insights
Commercial Concepts Development
Omnichannel Strategy
Soft Skills
Leadership
Team Management
Collaboration
Communication
Industry Keywords
ECommerce
Digital KPIs
Customer Experience
Commercial Strategy
Multi-Channel Environment
Tools & Technologies
Adobe Analytics
Adobe Target
Tableau
Excel
SimilarWeb
Contentsquare
Bazaarvoice
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