Director, Sprite

Overview In this role you will shape Europe-wide brand strategy for Sprite and translate global and regional direction into compelling local campaigns. You’ll collaborate with cross-functional teams to drive growth, consumer relevance, and commercial performance across markets. You will oversee elements of innovation, integrated marketing, and in-market execution, influencing investments and routes to market. This is a high-impact, cross-geography leadership role that blends strategy, creative development, and rigorous performance analysis to deliver measurable brand outcomes.

Retribuzione / Benefits

medical benefits financial benefits annual incentive (30%) competitive base salary relocation not provided comprehensive benefits package

Responsabilità

Contribute to Europe brand strategy with global and regional partners; translate insights into brand initiatives and campaigns Develop and execute cohesive brand plans and end-to-end consumer/shoppers engagement programs Support shadow P&L discussions by analyzing drivers and advising on investments Lead elements of multiyear innovation pipelines from concept to launch Own IMX plans across channels including digital, experiential, and instore activation; ensure high-quality creative execution Identify opportunities to improve marketing effectiveness, engagement plans, and efficiency Support brand calendars and manage Direct Marketing Expense (DME) budgets Collaborate with bottling, commercial, customer, and channel teams for in-market execution Contribute to route-to-market and shopper marketing initiatives Track KPI performance (volume, NSR, brand health, campaign effectiveness) and apply test-and-learn optimizations Lead and develop project teams; foster cross-functional collaboration and stakeholder relationships

Requisiti fondamentali

Bachelor’s degree in Marketing, Business, or related field 8–12 years of progressive marketing experience in FMCG or consumer-driven industry Proven experience leading large brands and integrated marketing programs Demonstrated people leadership experience (direct reports or project leadership) Strong capabilities in brand strategy, innovation, creative development, and integrated marketing execution Solid commercial acumen with budget management and ROI-focused decision making Understanding of channel and shopper marketing, eCommerce, and route-to-market execution Strong analytical skills and ability to translate insights into action Effective communication and influencing across functions and seniority levels collaboration across functions and geographies learning agility consumer-centric thinking brand strategy innovation integrated marketing execution