Italy Marketing Manager (Home-based) – Energy Storage / Residential ESS

Italy Marketing Manager (Home-based) – Energy Storage / Residential ESS

We are looking for an experienced local-market-oriented Marketing Manager to support the expansion of our energy storage business in Italy. The role will focus on residential ESS / renewable energy market development, brand localization, channel marketing, and offline event execution. This position is home-based in Italy and requires frequent local travel.

Job Responsibilities：

• Conduct in-depth research on the Italian local market, competitors, customer behavior, and industry trends within the residential energy storage and renewable energy sectors; provide market insights and strategic recommendations.
• Develop and execute annual marketing plans and budgets tailored to the Italian market, ensuring localization of brand positioning, communication strategy, and marketing activities.
• Plan and execute offline marketing activities, including:
• Local exhibitions and trade shows
• Product launch events
• Dealer conferences and customer roadshows
• Marketing seminars and promotional campaigns
• Take ownership of event planning and execution details, including:
• Visual branding and localized promotional content
• Evaluate and analyze marketing campaign performance and ROI, continuously optimizing marketing effectiveness and brand influence in the local market.
• Collaborate closely with distributors and channel partners to implement joint marketing activities and improve channel engagement.
• Provide comprehensive marketing support to the local sales team and distributors, including promotional materials, branding support, lead-generation activities, and localized communication content.
• Coordinate with HQ marketing and product teams to ensure consistent global branding while adapting to local market needs.

Requirements

• Bachelor’s degree or above in Marketing, Business, Communications, Renewable Energy, or related fields.
• Minimum 3–5 years of marketing experience in:
• Energy Storage (ESS / Residential ESS preferred), or
• Renewable Energy, Solar PV, Inverter, EV Charging, Smart Energy industries.
• Familiar with the Italian renewable energy market ecosystem, including distributors, installers, EPCs, industry media, and exhibitions.
• Strong experience in offline event planning and execution, including exhibitions, roadshows, and dealer marketing activities.
• Good understanding of local Italian culture and consumer behavior, with strong localization capability.
• Excellent communication and coordination skills, able to work cross-functionally with HQ, sales teams, agencies, and partners.
• Self-driven and capable of independently managing projects in a remote working environment.
• Fluent in Italian and English; Chinese language ability is a plus.
• Preferred Background