Associate Director of Admission (Marketing and Communications)

Associate Director of Admission (Marketing and Communications) Seeking an Associate Director of Admissions with a primary focus on the strategic design and execution of targeted admission marketing and outreach initiatives designed to achieve key enrollment objectives.

In this full‑time, 12‑month role, you will serve as a vital ambassador for the school, guiding prospective students and families through the enrollment journey.

Key Responsibilities Strategic Marketing & Lead Generation

Drive Marketing Strategy: Lead the design and execution of multi‑channel marketing initiatives across the entire admissions funnel to attract and convert prospective families.

Content Creation & Storytelling: In collaboration with the Marketing and Communications Office, develop compelling print, digital, and social media content that articulates the Fenn Value and ensures a seamless onboarding experience for new families.

Digital Presence Management: Maximize the school’s visibility by optimizing profiles on Niche and other search platforms.

Website & SEO Optimization: Audit and refine website content to improve the prospective family user journey, partnering with the Marketing and Communications team on SEO, PPC and targeted digital campaigns.

Data‑Driven Insights: Monitor and analyze recruitment metrics to evaluate campaign ROI and provide actionable reports on the effectiveness of marketing strategies.

Systems & Operations Management

CRM Oversight: Manage HubSpot and Ravenna to track the prospect pipeline, maintain data integrity and measure outreach success.

Admissions & Community Engagement

Community Partnership: Build professional relationships with community partners and represent the school at local recruitment fairs and events.

Event Support: Lead the planning and execution of high‑impact communications for on‑ and off‑campus admission events.

Mission Ambassador: Represent Fenn’s mission through engaging campus tours, student interviews and personalized family outreach.

Candidate Evaluation: Actively participate in the Admission Committee by reviewing applicant files and providing thoughtful recommendations on candidate fit.

School Stewardship

Full Campus Involvement: Contribute to the broader Fenn community through attendance at campus‑wide events and potential roles in teaching or coaching.

Departmental Support: Execute additional duties as assigned by the Director of Admission and Financial Aid, including planning and teaching four English courses across grades six through eight.

Qualifications

Education & Experience: Bachelor’s degree required, with 5‑7 years of experience in admissions, marketing, communications, or sales highly valued.

Mission Alignment: Deep enthusiasm for working within an all‑boys day school serving grades 4–9, coupled with a strong alignment to Fenn’s core values, mission, and philosophy.

Strategic Track Record: Proven success in developing and executing strategic marketing initiatives that drive results.

Data & Technology Fluency: Exceptional verbal and written communication skills, with a proven ability to leverage CRM systems, metrics, and data analytics to inform strategic decisions.

Communication Excellence: Ability to articulate Fenn’s mission authentically to diverse audiences and to respond to families and community members in a timely manner.

Project Management & Agility: Strong organizational and project management skills with the ability to handle multiple priorities and meet deadlines in a fast‑paced, team‑oriented environment.

Interpersonal Skills: High emotional intelligence, a growth mindset, a collaborative style, and authentic empathy for prospective families navigating the admissions process.

Flexibility: Ability to travel and work occasional evenings and weekends for recruitment events.

Physical Activity: Ability to navigate the campus multiple times daily to lead tours and engage with the community.

Additional Responsibilities: Flexibility to take on additional duties as assigned by the Director of Admission and Financial Aid.

The Fenn School is fully committed to a culturally diverse faculty and student body. A successful candidate will, therefore, be committed to the manifestation of diversity, equity, inclusion, and justice in the Fenn community. The ideal candidate will be able to support Fenn’s mission in all work with students, parents, faculty, and staff. Fenn strongly encourages applications from traditionally underrepresented groups.

The Fenn School does not discriminate in hiring or terms or conditions of employment on the basis of sex, pregnancy or pregnancy‑related condition, age, marital status, military or veteran status, application for military service, race, color, nationality or ethnic origin, ancestry, citizenship, genetic information, religion, creed, sexual orientation, gender identity or expression, mental or physical disability, or any other characteristic protected by federal, state, or local law.

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