VIC Experience & Events Lead - Luxury Fashion

Max Mara Fashion Group is seeking an experienced VIC Engagement Specialist based in Reggio Emilia. You will activate the customer database and drive omnichannel campaigns to boost acquisition and retention across Direct and Indirect channels, both offline and online. You will design event templates and manage VIC initiatives, coordinating with sales staff and external partners to achieve defined KPIs. You will lead the planning, training, and execution of VIC events, ensuring alignment with

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