Descrizione:
Stellantis is a leading global mobility player guided by a clear mission: to provide freedom of movement for all through distinctive, appealing, affordable and sustainable mobility solutions. Our Company's strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our 300,000 people, and our deep roots in the communities in which we operate. The Media Insights Lead is the Regional expert responsible for transforming media investment input into business driving insights. This role owns the link between media spend, customer behaviour, and commercial outcomes, ensuring media budgets directly support: • demand creation, • customer engagement, • conquest and loyalty objectives, • funnel management, • order generation. The Media Insights Lead provides weekly, monthly, and quarterly strategic guidance to Brands, G10 markets, and RMPE Leadership, enabling optimized budget allocation, mix optimization, and faster commercial decisions. KEY RESPONSIBILITIES 1. Media to Business Performance Leadership • Act as the regional authority on how media budget influences funnel KPIs and order intake. • Build and maintain the media → E. sessions → engagement → LFAs → leads → offers → orders impact model. • Ensure media contributes to customer centricity, loyalty protection, and conquest acceleration. 2. Regional Media Governance & Efficiency • Lead regional analysis of media spend, pacing, mix, efficiency, and creative performance across G10 and Brands. • Identify efficiency gaps: suboptimal mix, overspend/underspend, weak formats, creative fatigue. • Provide weekly insights into Regional Funnel Alerts (Brand + Market versions). • Ensure all markets respect regional media governance rules, KPI definitions, and reporting standards. 3. Funnel Performance Diagnosis (Weekly, Monthly, Quarterly) • Diagnose top-and mid funnel movements, connecting media fluctuations to customer behaviour shifts. • Identif
