Descrizione:
Experteer Overview
In this role, you will define and drive the global marketing and communications strategy for the Accessories division, ensuring strong brand positioning and market resonance. You will collaborate across internal teams and external partners to maximize visibility of Accessories creations, aligning with Bvlgari’s brand values. You will lead strategic planning, media relations, and high‑profile events to amplify launches and elevate the brand globally. This is an opportunity to shape cross‑functional campaigns, leverage fashion week moments, and create meaningful local and global brand moments.
Benefits
Develop and implement the annual global marketing and communication strategy for Accessories
Integrate Accessories into the broader brand calendar and pursue one‑brand synergies
Coordinate with Brand and Communication teams to align messaging across channels
Execute global editorial placement for key launches and manage external PR consultants
Organize interviews with senior executives (Accessories Managing Director and Creative Director)
Provide strategic support for LG&A event and coordinate Paris Couture and Milan Fashion Week presentations
Identify trend moments and coordinate with Celebs team to engage KOLs and trendsetters
Ensure unified market visits with clienteling events, editor meetings, and cultural activations
Responsibilities
Proven experience in defining and implementing global marketing and communication strategies, luxury sector preferred
Strong knowledge of PR, media relations, and editorial strategies
Experience managing high‑profile events and fashion shows
Ability to analyze market data and campaign performance
Excellent digital and social media know‑how
Fluency in written and spoken English (other languages a plus)
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