Descrizione:
Role overview
As a member of the Italy Commercial Team, you will play a key role in driving and enhancing the PlayStation consumer experience across our strategic retail partners. Reporting to the Commercial Manager for Italy, you will work closely with the Commercial Management, Commercial Planning, and Business Analytics teams to implement and execute the commercial strategy across both physical and digital retail channels, supporting sustainable revenue growth and profitability.
What you’ll be doing
Retailer Management & Customer Relationship Development
Manage and develop strategic relationships with a portfolio of clients
Develop and implement joint business plans in collaboration with key retail accounts
Drive customer satisfaction, strengthen partner loyalty, and support long‑term business growth
Lead commercial negotiations and contribute to annual business planning processes
Sales Performance & Business Growth
Manage a portfolio of retailer partners to deliver revenue objectives and achieve sales targets across PlayStation’s physical product portfolio (consoles, peripherals, software, and vouchers)
Identify opportunities to increase market share and drive business growth within assigned accounts
Identify, develop, and execute new business opportunities and growth initiatives across the Italian retail landscape and PlayStation product portfolio to drive revenue and operating profit
Lead the retail planning and activation cycle, ensuring effective execution, high‑quality delivery, and strong operational discipline
Own a key product category, taking responsibility for all aspects of forecasting, demand planning, and sales performance reporting
Monitor, analyse, and communicate key business metrics, performance trends, and commercial insights across your portfolio of retail partners
Cross‑Functional Collaboration & Business Reporting
Collaborate cross‑functionally to lead and execute the commercial aspects of product launches and key business events, including promotional campaigns, industry events, and other strategic calendar moments
Work closely with cross‑functional teams to ensure operational, marketing, and finance processes are effectively managed, aligned, and continuously optimised
Liaise with the Business Insights Analyst to bring to life sales data, market trends and competitor activity
Support forecasting and planning activities by leveraging retailer plans, market intelligence, performance data, and commercial insights
Retail Marketing Executions
Apply a strong understanding of media valuation principles to evaluate and optimise retail marketing investments
Understanding retailer customer segmentation / consumer behaviour patterns and associated data targeting opportunities
Leverage a strong understanding of retailer ATL (Above‑the‑Line) marketing strategies to identify and deliver effective co‑marketing opportunities
Evaluation and implementation of effective retail marketing campaigns – having a clear view on all touch points (in‑store and online), timelines and retailer strengths / capabilities
Applying a considered negotiation approach/plan for all retailer marketing investment, ensuring trading decisions and precedents are robust
What we’re looking for
5+ years of proven experience in Account Management roles within the Consumer Electronics or Technology industries
Bachelor’s degree or equivalent experience
Strong data and analytical ability
Retail marketing knowledge
Strong computer skills, including expertise in Microsoft Office and Power BI
Entrepreneurial mindset, with the ability to thrive in a fast‑paced and, at times, ambiguous business environment
Strong relationship building skills with both internal and external partners
A team player and someone who embraces the fun, collaborative spirit that drives our PlayStation business with champion “We Are One” culture within the Italian territory
Desirable
Passion and/or keen interest in Gaming
Prior experience working within the Telecommunications (TELCO) industry
Equal Opportunity Statement
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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