CRM & Data Manager, Southern Europe Hub

Overview

Experteer OverviewYou will lead the digital transformation of first‑party data and CRM, aligning cross‑functional teams to drive growth across brands in Southern Europe. You’ll design multi‑channel programs, advanced segmentation, and data‑driven lifecycle strategies to boost lead generation and customer lifetime value. The role focuses on privacy‑compliant data activation, collaboration with Marketing, Media, Digital/eCommerce, and Sales, and building a mature CRM culture. This is a pivotal role for shaping the customer experience and brand equity at scale. Join a values‑driven, growth‑focused organization and make a measurable impact on revenue and customer relationships. Responsibilities

Define and deliver multi‑channel CRM programs and roadmaps for the Southern Europe Hub Establish advanced segmentation and targeting for hyper‑personalized experiences Lead CRM activations across channels and ensure seamless customer journeys Develop CRM strategies for brands at different digital maturity levels Benchmark industry trends and inject best practices into the organization Govern first‑party data collection and ensure high‑quality, compliant data Design and deploy automated lifecycle streams for lead generation, nurturing, and retention Collaborate with Marketing, Media, Digital/eCommerce, and Sales to deliver a unified customer experience Lead integration and activation of datasets in data clean rooms (e.g., Amazon Marketing Cloud) for targeted campaigns Track, measure, and optimize campaign performance using data‑driven insights Oversee data pipelines and basic coding/querying for clean segmentation Foster CRM capability‑building and champion a mature CRM culture Project management, ownership, and ability to drive results in a fast‑paced setting Qualifications

Bachelor’s degree in Marketing, Business, Analytics, Computer Science, Statistics, or a related field 4–6+ years in CRM, Lifecycle Marketing, or Data Marketing in a fast‑paced environment Proven multi‑channel CRM strategy development and automated lifecycle program setup Deep understanding of lifecycle management, segmentation, and personalization at scale Experience with enterprise Marketing Cloud platforms and customer data platforms Strong analytical skills and data‑driven decision making Excellent communication and influence across functions Stakeholder management and change management in a matrix organization Learning agility and a collaborative mindset Fluent in English and Italian; Spanish a plus Benefits

Meal vouchers Insurance coverage Health and welfare programs Company devices Hybrid working Annual target bonus opportunity

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