Marketing communications manager

The Manager of Communications, PR and Marketing is responsible for the development, implementation, and oversight of the hotel's communication, public relations, branding, and marketing strategies, ensuring strong brand positioning within the luxury segment and the achievement of the property's commercial and reputational objectives. Working closely with the Director of Sales & Marketing , this role leads all marketing and communication activities aimed at increasing brand visibility, strengthening the hotel's perception in target markets, and supporting revenue growth through integrated campaigns and high-profile initiatives. Key Responsibilities Marketing Strategy & Brand Management Develop and implement the annual Marketing, Communications, and PR plan in line with the hotel's business objectives. Ensure brand consistency across all online and offline communication channels. Develop innovative strategies to strengthen the hotel's positioning within the luxury and ultra-luxury segments. Manage the marketing budget and continuously monitor ROI. Communications & Public Relations Develop and maintain strong relationships with media representatives, journalists, influencers, opinion leaders, and strategic partners. Coordinate the creation and distribution of press releases, media kits, newsletters, and corporate content. Organize press trips, media events, familiarization trips (FAM trips), and high-level networking activities. Manage crisis communication activities in collaboration with Executive Management. Oversee the hotel's digital strategy, including website, SEO, SEM, social media, email marketing, and paid campaigns. Ensure the quality and consistency of all visual and editorial content. Monitor digital metrics and KPIs to optimize campaign performance. Collaborate with creative, digital, and media agencies to maximize brand visibility. Partnerships & Events Identify partnership opportunities with luxury brands, institutions, associations, and relevant stakeholders. Plan and coordinate exclusive events, launches, collaborations, and brand awareness initiatives. Support promotional activities related to F&B outlets, Spa, events, and special offers. Internal Coordination Work closely with the Sales, Revenue, Operations, Rooms Division, F&B, and Spa teams to ensure integrated communication strategies. Lead, mentor, and develop the Marketing & Communications team. Ensure compliance with corporate guidelines and brand standards. Reporting & Analysis Monitor KPIs related to visibility, engagement, online reputation, media coverage, and campaign performance. Prepare regular reports for the Director of Sales & Marketing and General Management. Analyze market trends, competitive benchmarks, and emerging communication opportunities. Requirements Experience Minimum 7–10 years of experience in Marketing, Communications, or Public Relations roles, preferably within the luxury hospitality sector. Proven experience managing integrated marketing campaigns and international PR activities. Strong knowledge of the international luxury hospitality market and its dynamics. Technical Skills Excellent knowledge of digital marketing strategies and social media platforms. Experience in budget management and KPI analysis. Strong proficiency with CRM systems, digital platforms, and marketing software. Demonstrated ability to manage complex projects and coordinate external vendors and agencies. Languages Ability to communicate effectively in Italian, both written and spoken, as the role involves supporting Italian-speaking customers and stakeholders. Ability to communicate effectively in English, both written and spoken. Knowledge of an additional language is considered an asset. Strong leadership skills with the ability to inspire and develop high-performing teams. Results-oriented mindset with a strong focus on achieving business objectives. Excellent interpersonal and networking skills. Creativity, aesthetic sensitivity, and strong attention to detail. Outstanding organizational and project management capabilities. Excellent communication and presentation skills. Proactive, flexible, and capable of thriving in dynamic and international environments. Key Performance Indicators (KPIs) Growth in brand awareness and media visibility. Quality and quantity of earned media coverage. Performance of marketing and digital campaigns. Increased engagement across social and digital channels. ROI of marketing and public relations activities. Improvement in online reputation and brand sentiment scores. Contribution to the achievement of the hotel's commercial and revenue objectives. Salary Range: €40,000 – €70,000 gross annual salary, depending on experience and qualifications #J-18808-Ljbffr