Descrizione:
This role sits at the heart of a fast‑scaling global mobile growth function, focused on acquiring high‑quality users across leading social discovery and entertainment apps. You will own performance‑driven campaigns across major paid media channels, with a strong emphasis on Meta and TikTok, optimizing toward LTV, CPA, and overall profitability. The environment is highly data‑driven, international, and fully remote, bringing together experienced marketers and product teams across multiple regions. You will experiment continuously with creatives, audiences, and bidding strategies to unlock scalable growth. The role requires strong analytical thinking and a deep understanding of mobile attribution and funnel economics. It is ideal for someone who thrives in a high‑velocity, test‑and‑learn culture where impact is measured directly through performance metrics.
Accountabilities
Launch, manage, and optimize paid user acquisition campaigns, primarily on Meta (Facebook Ads) and TikTok Ads
Monitor, analyze, and report campaign performance using attribution and analytics tools such as AppsFlyer and internal BI systems
Scale acquisition channels while maintaining target CPA and LTV thresholds, continuously improving key performance metricsTest and iterate on new creative concepts, audience segments, and ad formats to improve campaign effectiveness
Conduct deep performance analysis to understand funnel behavior, unit economics, and profitability drivers
Collaborate with creative and analytics teams to refine targeting strategies and improve overall campaign ROI
Requirements
The ideal candidate has strong hands‑on experience in mobile performance marketing and a deep understanding of acquisition mechanics and attribution systems.
2+ years of experience in user acquisition for mobile apps, with proven results on Meta (Facebook Ads) and TikTok Ads
Strong understanding of performance marketing metrics, unit economics, and mobile growth funnels
Experience working with mobile measurement partners (MMPs), especially AppsFlyer, and knowledge of SKAdNetwork principles
Ability to analyze campaign data and translate insights into actionable optimization strategies
Strong testing mindset with experience in A/B testing creatives, audiences, and bidding strategies
Good communication skills and ability to work in cross‑functional, remote, international teams
Fluent Russian and English (minimum B1+ level in English)
Benefits
Fully remote full‑time role with global team collaboration
28 calendar days of annual vacation
7 wellness days per year for rest and personal needs
Health‑related support, including reimbursement options up to $1,000 annually if insurance is not applicable
Budget support for professional development, covering 50% of training, courses, and conferences
Equipment or workspace support (home office setup or coworking reimbursement up to $1,000 every 3 years)
Employee referral bonuses up to $5,000
Corporate discounts for English language learning
Internal rewards system with redeemable perks such as merchandise, team activities, and wellness benefits
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