Senior Theatrical Marketing Manager, Amazon Mgm Studios Theatrical Marketing

Experteer Overview

In this Senior Marketing Manager role, you will shape Italy’s theatrical marketing strategy for Amazon's local releases. You’ll lead strategic planning, budget management, and cross-functional campaigns to boost audience engagement and box office performance. Working closely with the Head of Theatrical Marketing Italy, you will drive innovation, localization, and partnerships across traditional, digital, and experiential channels. This is a high-impact, leadership‑oriented role at the intersection of analytics, creative direction, and regional growth.

Retribuzione / Benefits

• Lead strategic planning and budget management for multiple high-profile Italian releases
• Develop territory-wide marketing strategies and long-term activation roadmaps for Italy
• Conduct local market analysis and competitive intelligence to inform decisions
• Establish campaign KPIs and success metrics with senior leadership
• Drive innovation in audience engagement methods and marketing technologies
• Mentor junior marketing managers on strategy and campaign development
• Provide creative leadership across Italian marketing assets and brand touchpoints
• Oversee localization and coordinate with global teams to ensure brand consistency
• Lead relationships with Italian agencies and creative partners
• Develop media strategies covering traditional, digital, and emerging platforms
• Negotiate with media agencies and platforms for local campaigns
• Cultivate brand collaborations and co-marketing opportunities
• Collaborate with International Media leadership on best practices
• Optimize media spend across local campaigns
• Conceptualize and execute large-scale events and premieres in Italy
• Manage stakeholder relationships with external agencies across Italy
• Lead cross-functional initiatives with Content Managers, PR, Digital, and International partners
• Advise distribution teams on theatrical positioning in Italy
• Drive alignment on local campaign priorities and resource allocation
• Mentor and develop the marketing team and champion creative excellence

Responsabilità

• Proven track record managing complex marketing campaigns
• Deep expertise in integrated marketing across traditional, digital, and experiential channels
• Advanced stakeholder management across internal leadership and external partners
• Exceptional strategic thinking, analytical, and presentation skills
• Demonstrated ability to manage multiple high-priority projects simultaneously
• Fluency in English and Italian

#J-18808-Ljbffr