Descrizione:
Key Responsibilities
I. Market Development & Channel Expansion
- B2B Channel Construction: Deeply penetrate the Italian market to establish and expand offline B2B sales channels, including major retail chains (GDS), consumer electronics specialists, DIY/home improvement centers, and professional distributors.
- Strategic Partnership Management: Build, optimize, and maintain a robust network of distributors and strategic partners. Focus on identifying and securing high-value partners that align with the brand’s premium positioning and product ecosystem.
- Key Account Growth: Cultivate long-term, stable relationships with core B2B clients. Proactively identify client needs and provide customized sales solutions to enhance satisfaction and long-term loyalty.
- Brand Promotion: Execute localized branding initiatives and marketing campaigns in coordination with Headquarters (HQ) to increase brand awareness and market share within the Italian territory.
II. Team Leadership & Strategic Management
- Team Building: Lead the recruitment, training, motivation, and performance management of the Italian sales team. Successfully build and scale a high-performing, localized sales force from the ground up.
- Operational Excellence: Define clear KPIs, optimize work processes, and elevate the team's professional capabilities regarding product knowledge, local policy, and client service.
- Strategic Planning: Formulate comprehensive sales strategies and annual/quarterly targets based on Italian market dynamics. Deconstruct high-level goals into actionable plans for the team to ensure consistent achievement of sales indicators.
III. Market Intelligence & Cross-Functional Synergy
- Market Insights: Monitor industry trends, competitor movements, and local policy shifts. Deliver regular analysis reports to HQ to provide a foundation for product iterations, pricing strategies, and strategic optimization.
- Risk & Compliance: Oversee sales risk management, including accounts receivable (AR), channel compliance, and regulatory risks, ensuring all business activities are conducted legally and orderly.
- Global Collaboration: Act as the primary liaison between the local market and HQ departments (R&D, Product, Supply Chain). Facilitate the feedback loop for localized product improvements and coordinate resources to resolve supply chain, certification, or after-sales challenges.
Requirements
- Education: Bachelor’s degree or above. Majors in Marketing, International Trade, Electrical Engineering, or Renewable Energy are preferred.
- Professional Experience:
- Minimum of 10 years of professional experience, with 5+ years of sales management experience specifically within the Italian market.
- Direct experience in the Energy Storage (ESS) or Portable Power industry is highly preferred.
- Proven \"zero-to-one\" experience in building localized sales teams and B2B distribution networks.
- Industry Expertise: Deeply familiar with the Italian energy storage ecosystem, including market scale, channel structures, and the residential/home backup power landscape.
- Language Skills: Native-level Italian and fluent English. Must be able to communicate effectively with a Chinese HQ and international partners.
- Competencies: Results-driven with a strong sense of ownership. Exceptional leadership, negotiation, and resource integration skills. Deep understanding of Italian business culture and commercial regulations.
- Mobility: Valid work authorization for Italy. Ability to travel frequently or reside permanently within the country.