Market Funnel Performance Manager - Torino, Piemonte, Italy

Stellantis is a leading global mobility player guided by a clear mission: to provide freedom of movement for all through distinctive, appealing, affordable and sustainable mobility solutions. Our company's strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our 300,000 people, and our deep roots in the communities in which we operate.

We are looking for a Market Funnel Performance Manager.

The Market Funnel Performance Manager owns full funnel performance across the market and ensures strong coordination between Regional standards and market-specific needs. The role activates Regional methodologies, dashboards, and KPIs, while adapting execution to local consumer behavior, channel realities, and business dynamics. They ensure performance decisions in the market are data-led, using Regional reporting as the main framework, enriched with contextual local insights. The role also contributes market learnings to shape Regional playbooks, benchmarks, and future guidelines.

Key Responsibilities

Full‑Funnel Ownership for the Market

Lead market performance across all funnel stages

Translate Regional frameworks into market‑relevant strategies

Prioritize performance drivers based on market insights, competitive landscape, and funnel diagnostics

Alignment with Regional Standards & Tools

Implement Regional KPI definitions, methodologies, dashboards, and governance

Ensure the market applies Regional test frameworks, measurement standards, and reporting cycles

Collaborate with Regional teams on evolving benchmarks, target setting, and methodology updates

Market Insight Contribution to Regional Teams

Provide structured market insights, performance drivers, test learnings, and business context

Highlight market‑specific nuances affecting funnel KPIs and optimization strategy

Shape future Regional guidelines with feedback from local execution

Funnel Optimization & Cross‑Functional Leadership

Lead funnel diagnostics and improvement plans across media, LFAs, CRM, market, and brand teams

Partner with agencies to optimize creative, audiences, journeys, and conversion flows

Drive A/B testing aligned with Regional protocols, customized to local channels

Business Governance & Reporting

Ensure Regional dashboards are used as the source of truth for market business reviews

Support leadership decision‑making with KPI interpretation and local performance context

Prepare market‑level insights for weekly, monthly and quarterly performance reviews

Budget Management & Forecasting

Apply Regional forecasting media models, enriched with local market indicators

Monitor spend efficiency and recommend budget reallocations across funnel stages

Key Funnel KPIs

Awareness: Reach, CPR, traffic quality

Consideration: CTR, engagement, lead volume, CPL

Retention: Loyalty rate, CRM lifecycle KPIs

Efficiency: budget allocation efficiency

Qualifications & Skills

Strong analytical and strategic thinking

Expertise in funnel performance, digital marketing, and media optimization

Ability to translate data into actionable business insights

Stakeholder management across market and Regional teams

Proficiency with analytics tools (GA4, Power BI/Tableau, CRM & media platforms)

Strong communication and decision enablement skills

Experience

6–10+ years in performance marketing, digital analytics, or growth roles

Proven experience managing full‑funnel KPIs

Experience working within cross‑market or Regional frameworks

Leadership experience with agencies and cross‑functional teams

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability.

Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.

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