National Account Manager

Position Title

National Account Manager

Function

Sales

Location

Toronto & GTA Region, Ontario, Canada

Reports to

Director, Sales

About the Company

Wella Company is one of the world's leading beauty companies, comprising a family of iconic brands such as Wella, Clairol, OPI, Nioxin, and ghd. With 6,000 employees globally, the company operates in over 100 countries, enabling consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to stakeholders.

For additional information, visit www.wellacompany.com.

Role

The National Account Manager will develop and manage a full-service Professional Beauty Direct-to-Salon Sales team within Ontario, and also manage some National Accounts in Canada for the professional beauty business.

Core hours are Monday through Friday; occasional mandatory special events, meetings in Toronto and Los Angeles may require travel and overnight stays.

Core objectives include driving profitable net sales growth across Direct-to-Salon and National Accounts through disciplined sales execution, conversion programs, and portfolio expansion; building and sustaining long-term professional salon partnerships, positioning Wella as a strategic business partner; leading, coaching, and developing a high-performing sales team; translating data, insights, and field feedback into clear action plans that improve sell-in, sell-through, and category performance.

Key Responsibilities Direct Sales Organization Manager Responsibilities

• Manage and mentor an established selling team of seven people.
• Develop and own sales targets by utilizing digital tools and communicate monthly objectives.
• Collaborate with field group for feedback and action plans.
• Review sales and inventory data to identify sales opportunities.
• Establish effective relationships and collaborations with other departments (Marketing, Finance, Customer Service) to address key business issues and opportunities.
• Target, profile, and convert key prospective salons into customers.
• Create value for customers by leveraging programs such as Wella Rewards points.
• Deliver new initiatives and promotions to the team, creating sell-in and sell-through tactics.
• Manage all day-to-day business details such as team route planning, order entry, sales expenses and budgets.
• Conduct monthly top‑to‑top review with the up manager detailing opportunities and obstacles.
• Additional tasks, duties, and responsibilities as assigned by management.
• Operate in line with company policies for travel, expenses and business conduct.

National Account Manager Responsibilities

• Develop and implement effective sales strategies.
• Lead nationwide sales customers to achieve sales targets.
• Prepare monthly, quarterly, and annual sales forecasts.
• Establish productive and professional relationships with key personnel in assigned customer accounts.
• Manage, develop, and oversee the promotional calendar with the customer; work closely with customer service to ensure promotions are executed within given timelines.
• Monitor and analyze performance metrics and develop improvement strategies.
• Perform research and identify new potential customers and new market opportunities.
• Provide timely and effective solutions aligned with clients' needs.
• Liaise with Marketing and Product Development departments to ensure brand consistency to consumers.
• Keep abreast of new product launches and ensure customers are on board.
• Conduct monthly top‑to‑top review with the up manager detailing opportunities and obstacles.

Qualifications

• Strong analytical ability, attention to detail, and organizational/time‑management skills.
• Minimum of two years people manager experience.
• Effective oral and written communication skills.
• Proficient in Microsoft Outlook, Excel, Word, PowerPoint; Copilot and Social Media.
• Valid driver’s licence.
• Bachelor's degree and/or experience in B2B sales.
• Professional beauty experience is an asset but not required.

EEO Opportunities

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at https://www.wellacompany.com/consumer-affairs.

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences, and backgrounds creates an environment that produces extraordinary results.

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