Descrizione:
Stellantis is a leading global mobility player guided by a clear mission: to provide freedom of movement for all through distinctive, appealing, affordable and sustainable mobility solutions. Our Company's strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our 300,000 people, and our deep roots in the communities in which we operate.
The Media Insights Lead is the Regional expert responsible for transforming media investment input into business driving insights.
This role owns the link between media spend, customer behaviour, and commercial outcomes, ensuring media budgets directly support:
• demand creation,
• customer engagement,
• conquest and loyalty objectives,
• funnel management,
• order generation.
The Media Insights Lead provides weekly, monthly, and quarterly strategic guidance to Brands, G10 markets, and RMPE Leadership, enabling optimized budget allocation, mix optimization, and faster commercial decisions.
KEY RESPONSIBILITIES
1. Media to Business Performance Leadership
• Act as the regional authority on how media budget influences funnel KPIs and order intake.
• Build and maintain the media → E. sessions → engagement → LFAs → leads → offers → orders impact model.
• Ensure media contributes to customer centricity, loyalty protection, and conquest acceleration.
2. Regional Media Governance & Efficiency
• Lead regional analysis of media spend, pacing, mix, efficiency, and creative performance across G10 and Brands.
• Identify efficiency gaps: suboptimal mix, overspend/underspend, weak formats, creative fatigue.
• Provide weekly insights into Regional Funnel Alerts (Brand + Market versions).
• Ensure all markets respect regional media governance rules, KPI definitions, and reporting standards.
3. Funnel Performance Diagnosis (Weekly, Monthly, Quarterly)
• Diagnose top-and mid funnel movements, connecting media fluctuations to customer behaviour shifts.
• Identify root causes such as:
• Digital ↓ / Radio ↑ → quality drop
• High spend / Low traffic → creative issue
• Strong traffic / Weak LFAs → landing page & offer visibility issues
• Partner with Digital & CRM leads to close cross funnel gaps.
4. Strategic Advisory for Brands, Markets & RMPE Management
• Provide strategic recommendations to:
• Brand Directors, Brand Perf. Teams
• Market CMOs, Media Managers
• RMPE Leadership
• Advise on tactical and strategic decisions such as:
• mix rebalance
• flighting adjustments
• audience strategy
• creative optimization
• budget reallocations
• Translate data into clear business consequences, highlighting risks & opportunities.
5. Deep Dives & Critical Market Support
• Lead media focused deep dives in Tier 1 markets (FR, IT, DE, UK, ES), T2 markets
• Support urgent diagnostics during performance drops (48h SLA).
• Work closely with local funnel teams to convert findings into rapid actions.
6. Agency Partnership Management
• Serve as the senior counterpart for regional media agency leadership.
• Validate and challenge agency recommendations and diagnoses.
• Ensure agency alignment to regional strategic priorities and performance process.
CORE SKILLS
Leadership & Collaboration
• Ability to influence without authority across Brands, Markets, Agency, Digital Ops.
• Strong communication and stakeholder management.
• Proactive, solution-driven, and comfortable making recommendations.
Performance & Insight Capabilities
• Strong ability to interpret complex media signals.
• Expertise in connecting media investment to customer behaviour and commercial KPIs.
• Highly analytical mindset with clear storytelling skills.
TECHNICAL SKILLS
• Deep expertise in media KPIs (CPM, CPC, CTR, CPV, CVR, frequency quality).
• Hands on experience in paid social, programmatic, video, search.
• Understanding of MMM (conceptual) and digital attribution principles.
• Proficiency in Power BI, Excel, and performance dashboards.
• Basic knowledge of GA4 / digital engagement metrics (nice to have).
SENIORITY LEVEL
Senior Manager / Lead, expected to interact with:
• Brand CEOs & Business Unit Directors
• Market MDs & Commercial Directors
• RMPE Leadership
• Media Agency Leadership
• Heads of Digital, CRM
SUCCESS CRITERIA (WHAT GREAT LOOKS LIKE)
• Clear link established between media investment and commercial outcomes.
• Weekly funnel alerts include strong media root-cause analysis and proactive action recommendations.
• Tier 1/2 markets show improved spend quality and mix efficiency.
• Media risks identified early and escalated with actionable countermeasures.
• Senior stakeholders view Media Insights Lead as a trusted advisor in commercial and budget decisions.
• Media agency performance improves due to clear governance and strategic pressure
At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability.
Diverse teams, will allow us to better meet the evolving needs of our customers and care for our future.
By submitting your application, you are accepting our privacy notice: