Descrizione:
About CR Movers Inc.
CR Movers Inc. is a fast‑growing Canadian moving company serving the Greater Toronto Area. We rely heavily on organic search and local visibility to drive inbound leads and are looking to strengthen our SEO presence across multiple service areas.
Role Overview
We are looking for a hands‑on SEO Specialist who understands local SEO, ranking service‑based businesses, and generating qualified inbound leads, not just traffic.
This role requires someone who can execute, analyze results, and continuously improve rankings for high‑intent keywords related to moving services.
Key Responsibilities
Manage and optimize Google Business Profiles (GMB) for multiple locations
Perform keyword research focused on local & service‑based intent
Optimize on‑page SEO (titles, meta descriptions, headers, internal linking)
Create and execute local SEO strategies (citations, NAP consistency)
Build and manage white‑hat backlinks (local directories, partnerships)
Monitor rankings, traffic, and conversions
Provide monthly SEO performance reports with insights and next steps
Collaborate with marketing and sales to align SEO with lead quality
What We’re Looking For
Proven SEO experience
Strong understanding of Google ranking factors
Experience ranking service‑based businesses
Familiar with tools like Ahrefs, SEMrush, GSC, GA4, Screaming Frog
Comfortable working with WordPress or similar CMS
Strong English communication (written)
Data-driven and results-focused
Performance Expectations
Improve local map pack visibility
Increase organic leads and inbound calls
Grow keyword rankings for moving‑related terms
Maintain consistent month‑over‑month SEO improvements
Nice to Have (Not Required)
Experience with Canadian or U.S. local SEO
Basic CRO or landing page optimization knowledge
Understanding of Google Ads & attribution
Why Join CR Movers
Stable, long‑term role
Clear KPIs and expectations
Opportunity to scale SEO strategy across multiple locations
Performance incentives for strong results
Growing company with long‑term vision
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