Descrizione:
Responsibilities / Tasks The Head of Marketing for the EFT & Bakery Business Units is a senior marketing leadership role responsible for driving market-focused, value-based marketing strategies that deliver measurable business impact and support profitable growth. Operating within the PFA Marketing & Internal Communication Division, the role ensures strong alignment with divisional priorities while translating business needs into high-impact, measurable marketing initiatives, with a clear contribution to pipeline development and commercial performance. The position combines strategic direction with a hands‑on mindset, leading a focused team and working closely with Sales and Product Management to ensure marketing is a key driver of growth. Business & Marketing Strategy Define and execute integrated marketing strategies for EFT & Bakery, fully aligned with BU and Division goals Translate market and customer insights into clear value propositions and go-to-market approaches Drive marketing as a key contributor to pipeline development, market penetration, and business growth Market Positioning & Value Communication Strengthen GEA’s positioning as a technology and solution partner in BUs EFT and Bakery Develop consistent, compelling messaging based on customer value and application expertise Ensure alignment of communication across all channels and regions Demand Generation & Campaign Execution Plan and deliver targeted marketing campaigns (e.g., digital, events, product launches, content) to support pipeline and funnel development Optimize channel mix and campaign performance based on measurable KPIs Ensure effective use of budget and resources, with a clear focus on ROI and commercial impact Customer & Market Insight Leverage data, market trends, and customer feedback to guide decision-making Support product positioning and innovation by bringing the voice of the customer into the organization Monitor competitive landscape and identify market opportunities Leadership & Team Development Lead and develop the BU marketing team, fostering a high-performing, accountable and results-driven environment Promote knowledge sharing and alignment within the broader marketing community Cross-functional & Stakeholder Collaboration Act as a key interface between Marketing, Sales, Product Management, and regional organizations Ensure close alignment with the central Marketing & Internal Communication Division Manage external agencies and partners where relevant Reporting line: the candidate will report to the Head of Marketing & Internal Communication Division PFA. Your Profile / Qualifications Degree in Marketing, Business Administration or related field Significant experience in a senior B2 B marketing leadership role, preferably in an international industrial environment Proven track record in driving demand generation, pipeline development, and measurable marketing impact Strong business acumen and clear results orientation Ability to combine strategic thinking with execution in a structured, pragmatic way Proven experience in leading teams and working in matrix organizations Strong stakeholder management skills across functions and geographies Ability to translate technical solutions into customer value propositions Data-driven decision-making and performance tracking experience (KPIs, ROI) Strong understanding of modern B2 B marketing (digital, integrated campaigns, marketing technologies) Fluent in English (additional language skills are an advantage) Experience with CRM and marketing tools is a plus Success Factors Drives measurable impact on pipeline and business performance Positions marketing as a key driver of commercial growth Builds strong alignment between Marketing, Sales and Product Management Develops a high-performing, engaged team Navigates complexity in a global, matrix organization #J-18808-Ljbffr