Head of Marketing Operations

We are looking for a

Head of Marketing Operations

to lead the operational engine behind Atlante’s marketing across Europe and myAtlante. In this role, you will own the tools, processes, CRM, marketing automation, performance marketing setup and tech stack that enable country teams and product stakeholders to plan, launch, optimise and measure campaigns with speed, consistency and discipline.

Brief description of the role:

You lead Atlante’s marketing operations function as a shared capability serving all European markets and myAtlante product team. Reporting to the Chief Marketing Officer, you own the operational backbone (CRM, marketing automation, performance marketing, the marketing tech stack and the WATT) and you enable internal clients (Country teams and myAtlante) to plan, launch, optimise and measure their campaigns. You make execution disciplined, consistent and measurable across markets.

Value Creation:

You create value by turning capabilities into outcomes for the people who use them. By providing well governed tools, standardised processes and hands on operational support, you let each market and myAtlante run faster and better campaigns at lower cost, with reliable execution quality and consistency across the European footprint.

Core Responsibilities:

Build, run and continuously improve Atlante’s shared marketing capabilities: CRM, marketing automation and performance marketing, used by all markets and by myAtlante. Own the governance of the marketing tech stack and the WATT: configuration, access, standards, integrations, tool level data hygiene, vendor management. Enable internal clients (Country teams, myAtlante) in planning, setting up, launching and optimising campaigns across CRM and paid channels. Define and enforce operational standards: campaign workflows, QA, naming conventions, audience management, measurement tagging and consent compliance. Coordinate execution with central agencies and with the digital teams. Execute campaign optimisation actions (budget reallocation, audience and channel adjustments) based on the analysis and recommendations of the Data & Analytics Manager. Manage localisation of campaigns and assets across markets. Manage the operational execution of the marketing budget at programme level, including agency and vendor spend. Provide the CMO with operational performance reporting and flag execution risks early.

Requirements :

Master’s degree in Marketing, Business Administration, Economics, Communications or related fields. 10+ years of experience in Marketing Operations, Performance Marketing, CRM or martech roles, with proven hands on ownership of the tools (not only oversight). Proven experience running shared marketing capabilities or a center of excellence across multiple countries. Strong, practical knowledge of CRM, marketing automation, performance marketing and the related delivery tooling. Experience coordinating external agencies and managing vendor relationships and operational budgets. Experience in technology, mobility, energy, infrastructure or fast growing international environments is a plus. Strong process, governance, stakeholder management and project management skills. Fluent English.

Governance & Scope:

Area of Responsibility: Marketing Operations Geographic scope: Europe Key interactions: CMO, Marketing Strategy, Communications, Pricing & Partnership, myAtlante & Loyalty, Marketing Data Scientist, Digital, Operations, Finance, Legal, HR, Country CEOs External representation: agencies and martech vendors

Report to : Chief Marketing Officer

What we offer

The opportunity to join an international, fast-growing company. A dynamic and collaborative environment where you can have a real impact. The chance to work closely with different teams and gain exposure to both finance and operations. Competitive gross annual salary starting from €65,000, plus a comprehensive benefits package. Hybrid working model based in

Milan .

This announcement is addressed to both sexes, in accordance with Law 903⁄77 and Legislative Decree 198⁄2006, and to people of all ages and nationalities, in accordance with Legislative Decrees 215⁄03 and 216⁄03