Descrizione:
Role Overview
Join the Customer Brand Experience department to manage Trade Marketing and in‑store/out‑of‑store animations across retail and wholesale channels. The role ensures the execution of global trade marketing initiatives, aligning with brand positioning, budget targets, and quality standards while driving customer-centric activations.
Key Responsibilities- Lead the planning and operational execution of global trade marketing formats and animations across retail and wholesale networks.
- Ensure consistent implementation of trade marketing guidelines and brand standards across markets.
- Coordinate and supervise external vendors and production agencies, ensuring high‑quality execution.
- Manage quotation processes, conduct cost benchmarking, and negotiate to ensure budget efficiency and cost control.
- Oversee timelines, production schedules, and rollout plans to guarantee flawless execution.
- Supervise installations and dismantling phases when required, ensuring compliance with brand guidelines and company standards.
- Collaborate cross‑functionally with Retail, Wholesale, Marketing, Visual Merchandising, Buying, and Regional teams to ensure commercial effectiveness and operational alignment.
- Support annual budget planning, monitor expenditures, and contribute to reporting and ROI evaluation.
- Analyse activation performance and provide insights to improve future trade marketing initiatives.
- Contribute to the development and evolution of scalable trade‑marketing tools and formats at the global level.
- Degree in Marketing, Communication, Fashion, Business, or related fields.
- 4–6 years of experience in Trade Marketing, Retail Marketing, or Brand Activation, preferably within fashion or luxury environments.
- Strong understanding of retail dynamics and the consumer journey.
- Proven experience in supplier and production management.
- Solid budget management and cost‑control capabilities.
- Strong planning, prioritisation, and project management skills.
- Excellent stakeholder management and communication skills.
- Aesthetic sensitivity and strong attention to brand image and execution details.
- Advanced knowledge of Microsoft Office.
- Availability to travel when required.
- Proactive and autonomous mindset.
- Strong sense of ownership and accountability.
- Ability to manage multiple projects and work under pressure.
- Results‑oriented with a strong cost‑efficiency focus.
- Collaborative and cross‑functional team player.
- Flexible and solution‑driven approach.
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